Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

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Product Launches

[6 minute read]

5 Mistakes to Avoid During a Critical Product Launch

Sridhar Ramanathan

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Product Marketing

[5 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One

Sridhar Ramanathan

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Programs & Campaigns

[7 minute read]

Product-Led Sales: Redefining Growth Strategies in Cybersecurity

Sridhar Ramanathan

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Trends, Tips & Tricks

[10 minute read]

Transforming B2B Messaging: Incorporating AI Capabilities for a Genuine Impact

Sridhar Ramanathan

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Product Marketing

[8 minute read]

Creating Innovative Marketing Techniques

Sridhar Ramanathan

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GTM Strategy

[9 minute read]

The Top 8 Elements of a Successful Go-to-Market (GTM) Plan

Sridhar Ramanathan

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Product Marketing

[1 minute read]

Marketing Executives’ Top Post-Pandemic Priorities

Sridhar Ramanathan

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Product Marketing

[8 minute read]

Budgetary Guidance for CMOS, Product Marketing Directors, and VPs of Marketing

Sridhar Ramanathan

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Product Marketing

[1 minute read]

What’s Behind Sales and Marketing Misalignment?

Sridhar Ramanathan

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Sales Enablement

[7 minute read]

5 Superpowers for Sales Enablement Success

Sridhar Ramanathan

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