Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Rocket launching from a laptop with marketing icons and lightbulb graphics, symbolizing innovative product messaging strategies for B2B marketing.

Product Launches

[8 minute read]

How to Create Product Messaging for a B2B Marketing Launch

Vernon Shure

Rocket launch illustration with marketing elements, symbolizing efficiency in marketing launches and AI integration in B2B tech marketing.

AI for Product Marketers

[7 minute read]

Five Ways to Increase Efficiency in a Marketing Launch—Besides Using Artificial Intelligence

Vernon Shure

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Content Marketing

[8 minute read]

Five Principles for Creating Great B2B Content in the Technology Industry

Vernon Shure

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