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Aventi Blog

Your source for product marketing trends in B2B tech.

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Content Marketing
Content Marketing
[7 minute read]

Five Principles for Creating Great B2B Content in the Technology Industry
Vernon Shure
Content Marketing
[6 minute read]

The Ultimate B2B SaaS Content Strategy: Driving Pipeline Through Thought Leadership
Zoe Quinton
Content Marketing
[20 minute read]

What is Content Marketing? A Complete Guide 
Jennifer Kling
Content Marketing Product Marketing
[10 minute read]

How to Market a SaaS Product in 2024
Nima Chadha
Content Marketing Trends, Tips & Tricks
[5 minute read]

Making the Case for a Fractional Head of Content
Mike Teeling
compass against blue background
Content Marketing Product Marketing
[11 minute read]

Product Marketing vs. Content Marketing: A Complete Guide
Nima Chadha
Content Marketing
[9 minute read]

Mastering the 30-Minute Brainstorm-to-Blog Process
Dan Janzen
woman with shopping bags on orange background for quick EOY ROI
Content Marketing
[3 minute read]

Beyond the Holiday Hustle: 5 Strategic End-of-Year Moves for Swift B2B ROI
Nima Chadha
typewriter on yellow background for writing intentional content
Content Marketing
[8 minute read]

Writing Intentional Content: The Strategic Imperative for B2B Product Marketing Leaders
Dan Janzen
hand holding funnel for Building Content Based on the Buyer's Journey
Content Marketing
[7 minute read]

The Ultimate Guide to Building Content Based on the Buyer’s Journey
Tom Yates

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