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Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Content Marketing
shopping cart with @ symbol for sales emails that sell - email
Content Marketing Sales Enablement
[10 minute read]

8 Tips for Writing Sales Emails That Sell
Photo of Dan Janzen
Dan Janzen
Woman holding red heart-shaped glasses against a pink background representing customer case studies and brand advocacy.
Content Marketing
[9 minute read]

You Can’t Have Too Many Great Customer Stories
Photo of Jan Gardiner
Jan Gardiner
assumptions in marketing hand holding orange and apple representing making assumptions in marketing
Content Marketing Product Marketing
[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It
Photo of Michaela Gubbels Botha
Michaela Gubbels Botha
person holding record in front of face for why the white paper isn't dead
Content Marketing
[8 minute read]

Why the White Paper Isn’t Dead
Photo of Sarah Sorensen
Sarah Sorensen
3d illustration. Ladder on yellow wall background for writing a killer creative brief.
Content Marketing
[7 minute read]

7 Steps to Writing a Killer Creative Brief for Your B2B Content
Photo of Sridhar Ramanathan
Sridhar Ramanathan
Upward arrow rising above star ratings on a blue background, representing how focused vertical content drives stronger marketing performance and results
Content Marketing
[6 minute read]

Vertical Content: it′s Not Rocket Science, it′s Just Good Marketing
Photo of Eric Rasmussen
Eric Rasmussen
hand holding yellow lightbulb against yellow background for Creativity in Marketing
Content Marketing
[9 minute read]

On Creativity: 3 Ways to Boost Your Marketing Prowess
Photo of Sridhar Ramanathan
Sridhar Ramanathan
Hand holding a speech bubble and magnifying glass against a yellow background representing marketing surveys and audience insights.
Content Marketing
[11 minute read]

Making Surveys Work for You
Photo of Jan Gardiner
Jan Gardiner
Balancing scale with lightbulbs, representing new ideas and innovations driving progress in customer success
Content Marketing
[10 minute read]

Innovations In Customer Success
Photo of Jeff Thompson
Jeff Thompson
Live streaming or online entertainment concepts with female holding video fram. movie,broadcast device representing how content is king for virtual events
Content Marketing
[6 minute read]

Virtual Events: Content is King
Photo of Jan Gardiner
Jan Gardiner

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