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Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
GTM Strategy
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GTM Strategy
[3 minute read]

The Strategic Blueprint for Revenue-Driven CMOs in B2B Tech

Photo of Zoe Quinton
Zoe Quinton
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GTM Strategy Product Marketing
[32 minute read]

Go-to-Market (GTM) Strategy Step-by-Step Guide for 2026

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Nima Chadha
cogs on a blue background for traditional to tech savvy GTM
GTM Strategy
[7 minute read]

From Traditional to Tech-Savvy: Navigating the Corporate Evolution

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Dave Panek
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GTM Strategy
[2 minute read]

Strategic Product Marketing: Your Blueprint for Scalable Revenue and Long-term Success

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Dave Panek
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GTM Strategy
[8 minute read]

Product Marketing Consulting: Tips To Launch a Successful Campaign

Photo of Zoe Quinton
Zoe Quinton
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GTM Strategy
[5 minute read]

Unleashing the Power of B2B Demand Generation

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Maria Trysla
Hand placing a block at the top of ascending steps, representing the shift from individual product launches to a unified platform go-to-market strategy
GTM Strategy
[4 minute read]

Moving Beyond the Multi-Product GTM: The Power of a Platform GTM Strategy

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Dave Panek
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GTM Strategy
[7 minute read]

Best Practices for Launching Your Product 

Photo of John Doyle
John Doyle
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GTM Strategy
[9 minute read]

The Top 8 Elements of a Successful Go-to-Market (GTM) Plan

Photo of Sridhar Ramanathan
Sridhar Ramanathan
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GTM Strategy
[9 minute read]

A Go-To-Market Plan Example: 7 Steps from Strategy to Launch

Photo of Zoe Quinton
Zoe Quinton

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