Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

GTM Strategy

three blue blocks with concept of business strategy and action plan for 4 ways big data powers b2b marketers

GTM Strategy Product Marketing Programs & Campaigns Sales Enablement

[6 minute read]

4 Ways Big Data Powers B2B Marketers

Dave Panek

hand holding small disk with target for creating a channel marketing strategy

GTM Strategy Product Marketing

[8 minute read]

5 Steps to Creating a Winning Channel Marketing Strategy

Will Scott

stylish shoes, bright socks, and checkered brown pants of someone slipping for 5 Go-to-Market Tips for Product Marketing Success

GTM Strategy Product Marketing

[6 minute read]

5 Go-to-Market Tips for Product Marketing Success

Zoe Quinton

hand holding compass against bright pink background image representing a b2b marketing strategy

GTM Strategy

[7 minute read]

7 Tips for Creating a B2B Marketing Strategy for Uncertain Times

Zoe Quinton

Smiling coworkers looking at a laptop together, illustrating how to humanize marketing through authentic connection.

GTM Strategy

[5 minute read]

Making Marketing More Human

Michaela Gubbels Botha

holing first place ribbon for competitive intelligence

GTM Strategy

[6 minute read]

Competitive Intelligence: How to Get It and How to Use It

Sasha Mostofi-Jorgensen

Rocket launching upward symbolizing B2B growth strategy and scalable marketing systems.

GTM Strategy

[14 minute read]

Rocketship Growth — the Who, What, and How

Sreenath Kizhakkedath

Safety cone and a helmet on a green background in the studio for Warning Signs to Avert GTM Misfires in 2021

GTM Strategy

[7 minute read]

3 Warning Signs to Avert GTM Misfires in 2021

Sridhar Ramanathan

Hand placing a block with targeting and search icons, representing the strategic choice of identifying and focusing on the right customers

GTM Strategy

[4 minute read]

Targeting: It’s About Choosing Your Customers

Sridhar Ramanathan

Two hands holding smartphones in conversation, representing empowered buyers and modern demand generation strategy.

GTM Strategy

[12 minute read]

The Science and Emotion of Generating Demand with Empowered Buyers

Liza Adams

Subscribe to our Blog

Sign up to receive the latest product marketing updates, tips, and tools.

"*" indicates required fields