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Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Product Marketing
Lightbulb and name tag on a blue background with a hand selecting an idea icon, representing thought leadership and establishing brand authority in product marketing
Product Marketing
[7 minute read]

Thought Leadership in Product Marketing: Establishing Your SaaS Brand Authority
Photo of Jennifer Kling
Jennifer Kling
Two hands holding smartphones with upload and download arrows inside a cloud icon, representing trial conversions and freemium SaaS product marketing
Product Marketing Programs & Campaigns
[7 minute read]

Driving Trial Conversions: SaaS Product Marketing for Freemium Models
Photo of Zoe Quinton
Zoe Quinton
Dashboard with charts, graphs, and upward arrows, representing the use of intent data to boost pipeline and drive growth in product marketing
Product Marketing Programs & Campaigns
[7 minute read]

Boosting Pipeline with Intent Data: A Product Marketer’s Guide
Photo of Jennifer Kling
Jennifer Kling
Pair of red boxing gloves facing each other on a bold background, symbolizing competitive analysis and market positioning for product marketers
Product Marketing
[9 minute read]

Competitive Analysis Best Practices for Product Marketers
Photo of Zoe Quinton
Zoe Quinton
Magnifying glass highlighting a single figure among a group, representing decisions around scaling a product marketing team with in-house versus outsourced talent
Product Marketing
[7 minute read]

Scaling Your Product Marketing Team: In-House vs. Outsourced Talent
Photo of Zoe Quinton
Zoe Quinton
Aventi Group image of a professional holding a smartphone and laptop against a colorful, graphic background, symbolizing innovation and modern business thinking and Vertical Product Marketing
Product Marketing
[6 minute read]

Mastering Product Marketing for Vertical-Specific Solutions
Photo of Zoe Quinton
Zoe Quinton
Chart showing performance data with a foam finger pointing upward, representing win-loss analysis used to refine product marketing strategy
Product Marketing
[7 minute read]

How to Conduct a Win-Loss Analysis to Refine Product Marketing
Photo of Zoe Quinton
Zoe Quinton
Checklist with a red checkmark on a completed item, representing a no-fail B2B SaaS product launch checklist
Product Marketing
[6 minute read]

B2B SaaS Product Launch Checklist (No-Fail Framework)
Photo of Jennifer Kling
Jennifer Kling
Aventi Group visual illustrating data-driven strategy, featuring dashboards, analytics charts, and connected digital systems for measuring product marketing ROI
Product Marketing
[7 minute read]

Measuring Marketing ROI: Essential SaaS Metrics
Photo of Zoe Quinton
Zoe Quinton
Brain formed from interconnected gears and digital elements, representing the use of AI for Competitive Intelligence in product marketing
Product Marketing
[4 minute read]

Harnessing AI for Competitive Intelligence in Product Marketing
Photo of Jennifer Kling
Jennifer Kling

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