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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Programs & Campaigns
Programs & Campaigns
[7 minute read]

Best Practices for Launching B2B SaaS Case Studies & Success Stories
Jennifer Kling
Product Marketing Programs & Campaigns
[7 minute read]

Leveraging Customer Success for Better Product Adoption & Retention
Zoe Quinton
Programs & Campaigns Trends, Tips & Tricks
[3 minute read]

The Last Great Marketing Strategy? CMOs Weigh In on Community
Dave Panek
Product Marketing Programs & Campaigns
[7 minute read]

Driving Trial Conversions: SaaS Product Marketing for Freemium Models
Zoe Quinton
Product Marketing Programs & Campaigns
[7 minute read]

Boosting Pipeline with Intent Data: A Product Marketer’s Guide
Jennifer Kling
Programs & Campaigns
[6 minute read]

Unlocking Growth with Strategic Upsell & Cross-Sell Campaigns
Zoe Quinton
Programs & Campaigns
[7 minute read]

Customer Advocacy in SaaS: Turning Users into Champions
Zoe Quinton
Programs & Campaigns
[7 minute read]

How to Create Case Studies that Convert: A SaaS Marketer’s Guide
Zoe Quinton
Programs & Campaigns
[3 minute read]

5 Ways Marketing Can Supercharge Your Sales Kick-Off Event 
Zoe Quinton
Programs & Campaigns
[6 minute read]

Product-Led Sales: Redefining Growth Strategies in Cybersecurity
Sridhar Ramanathan

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