“When the path forward contains unexpected, variable conditions or the destination is puzzling, executives need to employ strategies intended for turbulent situations.”

– Kathleen Schaub, formerly IDC’s Vice President, CMO Advisory Practice

In this #AventiLive chat, Kathleen Schaub and Sridhar Ramanathan discuss each of the seven points shared in Kathleen’s recent article – Seven Practices for Planning During Uncertain Times.

  • Understand your mission
  • Select smart, incremental, decision-waypoints
  • Diligently monitor and communicate what you learn
  • Set priorities
  • Keep cross-functional teams working together
  • Plan out scenarios
  • Assume an agile attitude

Watch: