Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Product Marketing

[3 minute read]

Empowering Brand and Culture with Kindness: Insights from the Chicago CMO Community Luncheon

Dave Panek

cogs on a blue background for traditional to tech savvy GTM

GTM Strategy

[7 minute read]

From Traditional to Tech-Savvy: Navigating the Corporate Evolution

Dave Panek

rainbow-colored books on yellow background for strategic product marketing

GTM Strategy

[2 minute read]

Strategic Product Marketing: Your Blueprint for Scalable Revenue and Long-term Success

Dave Panek

Hand placing a block at the top of ascending steps, representing the shift from individual product launches to a unified platform go-to-market strategy

GTM Strategy

[4 minute read]

Moving Beyond the Multi-Product GTM: The Power of a Platform GTM Strategy

Dave Panek

Dandelion against a dark blue background for 7 Topics Marketing Execs are Focused On

Product Marketing

[1 minute read]

The Top 7 Topics Marketing Executives are Focusing On

Dave Panek

blue background with hand placing puzzle block symbolizing product marketing trends and best practices from an industry summit.

Product Marketing

[7 minute read]

State of Product Marketing Update: PMA Summit Recap

Dave Panek

three blue blocks with concept of business strategy and action plan for 4 ways big data powers b2b marketers

GTM Strategy Product Marketing Programs & Campaigns Sales Enablement

[6 minute read]

4 Ways Big Data Powers B2B Marketers

Dave Panek

Hand holding a colorful pinwheel against a green background, representing the shift from a traditional marketing funnel to a flywheel model that drives continuous growth and momentum

Product Marketing

[5 minute read]

5 Reasons to Replace your Marketing Funnel with the Flywheel

Dave Panek

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