Aventi Group logo Aventi Group Logo
search icon
  • Services
    • Core Services
      • Content Marketing
      • Go-To-Market Strategy
      • Product Launch Services
      • Programs and Campaigns
      • Sales Enablement
      • Digital Marketing
    • Specialized Services
      • AI Enablement
      • Fractional CMO
      • Graphic Services
      • Executive Oversight
      • Cybersecurity
    • All Services
  • Customers
  • Resources
  • Pricing
    • GTM Quickstart
    • GTM Health Check
  • About
    • Company
  • Blog
search icon close icon
Contact Us

Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Hand holding chalk drawing a bright yellow light bulb among white light bulbs on a teal background, symbolizing innovative ideas in customer success.
Product Marketing
[5 minute read]

Innovations In Customer Success

Photo of Jeff Thompson
Jeff Thompson
hand holding globe with bright yellow background representing the brave new world of hybrid workplaces
Product Marketing
[6 minute read]

The Brave (and not-so-new) World of Hybrid Workplaces

Photo of Jeff Thompson
Jeff Thompson
hand holding a blue paper airplane against a bright yellow background representing ways to boost your product launch
Product Launches
[4 minute read]

The Keys to a Successful Product Launch

Photo of Jeff Thompson
Jeff Thompson
Balancing scale with lightbulbs, representing new ideas and innovations driving progress in customer success
Content Marketing
[10 minute read]

Innovations In Customer Success

Photo of Jeff Thompson
Jeff Thompson
Smiling professional working on a laptop while seated casually, representing the expertise, confidence, and approachability of a great B2B marketing consultant
Product Marketing
[2 minute read]

What Makes a Great B2B Marketing Consultant? Part II

Photo of Jeff Thompson
Jeff Thompson
Professional smiling while working on a laptop against a teal background, representing the skills, confidence, and effectiveness of great B2B marketing consultants
Product Marketing
[5 minute read]

Top Characteristics of Great B2B Marketing Consultants

Photo of Jeff Thompson
Jeff Thompson
Hand placing an arrow block at the top of ascending steps, representing how channel friendly products support partner growth and scalable distribution
GTM Strategy
[5 minute read]

Is Your Product or Solution “Channel-Friendly?”

Photo of Jeff Thompson
Jeff Thompson

Subscribe to our Blog

Sign up to receive the latest product marketing updates, tips, and tools.

"*" indicates required fields

Aventi Group Logo

Receive Product Marketing Tips

Subscribe Now
  • Services
    • Content Marketing
    • Go-To-Market Strategy
    • Product Launches
    • Campaign Management
    • Sales Enablement
    • Digital Marketing
    • Cybersecurity
  • About
    • Company
    • Clients
  • Product Marketing Resources
    • Blog
    • All Resources
LinkedIn youtube facebook
Privacy Policy Terms & Conditions
© 2026 Aventi Group. All Rights Reserved.