Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Person using laptop with email icons, representing B2B email nurture cadence and email marketing strategy across the buyer journey.

Programs & Campaigns

[3 minute read]

How Often Should You Email Your B2B Database? A Practical Guide to Nurture Cadence

Marie Melgaard

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Social Media

[3 minute read]

Why Every B2B Company Needs a Social Media Audit

Marie Melgaard

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Social Media

[4 minute read]

The Crucial Role of SEO Management in Today’s Digital Landscape

Marie Melgaard

Social Media Trends, Tips & Tricks

[2 minute read]

How to Maximize Your Social Media Impact by Choosing the Right Social Media Platforms

Marie Melgaard

woman's hand reaching out and holding a red card with a heart and a one on it for social media FOMO

Social Media

[4 minute read]

Social Media FOMO: Do You Really Need a Channel for That?

Marie Melgaard

Smartphone with social media icons rising from the screen, representing how to choose the right social media platforms to support business goals

Social Media

[4 minute read]

6 Tips for Choosing the Right Social Media Platform for Your Business

Marie Melgaard

Clock and calendar representing planning and preparation for virtual events and handling technical issues.

Social Media

[6 minute read]

Tech Happens: What to Do When Online Event Plans Go Awry

Marie Melgaard

Action camera mounted on a flexible tripod against a yellow background, illustrating live streaming tips for social media broadcasts.

Social Media

[7 minute read]

Tech Happens: 12 Tips for Live Streaming with Socialive and Other Tools

Marie Melgaard

Arm wearing a red boxing glove against a yellow background, symbolizing competitive strategy in social media competitive analysis.

Social Media

[4 minute read]

How to Conduct a Social Media Competitive Analysis

Marie Melgaard

Smartphone with floating social media engagement icons on a vibrant yellow background, symbolizing B2B social media strategies and audience interaction.

Social Media

[4 minute read]

Social Media Engagement: How to Raise the Bar

Marie Melgaard

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