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Man in yellow jacket expressing frustration, with marketing icons in the background, illustrating the risks in making assumptions in marketing and instead using evidence based marketing.

Product Marketing

[5 minute read]

Making Assumptions in Marketing: Just Don’t Do It

Michaela Gubbels Botha

block puzzle with magnifying glass and finger lifting one block for customer insights

Product Marketing

[8 minute read]

Quick Customer Insights: The Key to Crafting Impactful Retention Strategies

Michaela Gubbels Botha

Sketch of a consultant with a light bulb inside them to illustrate an effective product marketing consultant

Product Marketing

[7 minute read]

5 Ways to Get the Most Out of Your Consultants

Michaela Gubbels Botha

assumptions in marketing hand holding orange and apple representing making assumptions in marketing

Content Marketing Product Marketing

[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It

Michaela Gubbels Botha

Hand placing a figure into a lineup of people icons, symbolizing product marketing hiring challenges and talent competition.

Product Marketing

[4 minute read]

Product Marketing: The Good News and…the Not so Good News

Michaela Gubbels Botha

Smiling coworkers looking at a laptop together, illustrating how to humanize marketing through authentic connection.

GTM Strategy

[5 minute read]

Making Marketing More Human

Michaela Gubbels Botha

cropped view of woman holding yellow disposable cup of coffee, isolated on pink representing quick what's the Difference between positioning, messaging, and value proposition

Product Marketing

[8 minute read]

Quick!… What’s the Difference Between Positioning, Messaging, and Value Props?

Michaela Gubbels Botha

Hand pressing a yellow block into alignment on a bright yellow background, symbolizing Aventi Group’s Trial Optimization Assessment for improving SaaS trial performance.

Product Marketing

[2 minute read]

Aventi Group Announces New Offering: Trial Optimization Assessment

Michaela Gubbels Botha

Woman smiling and holding a heart-shaped object near their eye, representing how to Create an eBook audiences will love through creativity and connection

Content Marketing

[4 minute read]

How to Create a Compelling eBook Your Audience Will Love

Michaela Gubbels Botha

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