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Your source for product marketing trends in B2B tech.

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Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Will Scott as Partner

Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Dave Panek as Partner

Sridhar Ramanathan
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Content Marketing
[7 minute read]

7 Steps to Writing a Killer Creative Brief for Your B2B Content

Sridhar Ramanathan
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Sales Enablement
[5 minute read]

How to Win Over Your Channel Partners’ Sales Reps

Sridhar Ramanathan
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Product Marketing
[9 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One

Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Lori Siragusa Joins Aventi Group as Business Development Executive

Sridhar Ramanathan
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Product Marketing
[32 minute read]

Podcast: How SaaS Companies Might Think About Their Marketing Channels

Sridhar Ramanathan
Warning Signs to Avert GTM Misfires in 2021
GTM Strategy
[6 minute read]

3 Warning Signs to Avert GTM Misfires in 2021

Sridhar Ramanathan
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Content Marketing
[8 minute read]

On Creativity: 3 Ways to Boost Your Marketing Prowess

Sridhar Ramanathan
Targeting-its-about-choosing-your-customers
GTM Strategy
[4 minute read]

Targeting: It’s About Choosing Your Customers

Sridhar Ramanathan

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