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Your source for product marketing trends in B2B tech.

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Competitive_Battlecards_How_to_Deliver_Battlecards_Sales_Reps_Will_Love
Sales Enablement
[5 minute read]

Competitive Battlecards: How to Deliver Battlecards Sales Reps Will Love
Sridhar Ramanathan
Content - Bringing the Power of Storytelling
Content Marketing
[7 minute read]

Customer Case Studies: Bringing the Power of Storytelling
Sridhar Ramanathan
Sales Enablement
[6 minute read]

Sales Enablement Scorecard
Sridhar Ramanathan
sales-enablement-and-training
Sales Enablement
[6 minute read]

Sales Enablement and Training
Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Welcomes Sasha Mostofi-Jorgensen and Eric Rasmussen as New Partners
Sridhar Ramanathan
How to Build a Go-to-Market Strategy? Complete Guide
GTM Strategy
[12 minute read]

How to Build a Go-to-Market Strategy? Complete Guide for 2024
Sridhar Ramanathan
Product Marketing Metrics: Measuring The Outcomes That Matter
Product Marketing
[8 minute read]

Product Marketing Metrics: Measuring the Outcomes That Matter
Sridhar Ramanathan
Product Marketing Questions to Get at Customer Pain Points
Product Marketing
[3 minute read]

10 Questions to Get at Customer Pain Points
Sridhar Ramanathan
Hiring Outside Experts for Your Tech Content
Content Marketing
[5 minute read]

When Should You Hire Outside Experts for Your Tech Content?
Sridhar Ramanathan
how to manage upwards
Product Marketing
[7 minute read]

How to Manage Upwards
Sridhar Ramanathan

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