Aventi Group Insights

Your source for product marketing trends in B2B tech.

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Illustration of marketers collaborating around a product board, representing how teams define product value and positioning.

Product Marketing

[7 minute read]

What is Product Value and Positioning in Marketing?

Zoe Quinton

Customer journey map with icons and a handshake symbol, representing product marketing programs that leverage customer success to improve adoption and retention

Product Marketing Programs & Campaigns

[7 minute read]

Leveraging Customer Success for Better Product Adoption & Retention

Zoe Quinton

Two hands holding smartphones with upload and download arrows inside a cloud icon, representing trial conversions and freemium SaaS product marketing

Product Marketing Programs & Campaigns

[7 minute read]

Driving Trial Conversions: SaaS Product Marketing for Freemium Models

Zoe Quinton

Pair of red boxing gloves facing each other on a bold background, symbolizing competitive analysis and market positioning for product marketers

Product Marketing

[9 minute read]

Competitive Analysis Best Practices for Product Marketers

Zoe Quinton

Magnifying glass highlighting a single figure among a group, representing decisions around scaling a product marketing team with in-house versus outsourced talent

Product Marketing

[7 minute read]

Scaling Your Product Marketing Team: In-House vs. Outsourced Talent

Zoe Quinton

Wooden blocks spelling “GROWTH” arranged like steps with a hand placing the final block, representing strategic upsell and cross-sell campaigns to drive revenue growth

Programs & Campaigns

[6 minute read]

Unlocking Growth with Strategic Upsell & Cross-Sell Campaigns

Zoe Quinton

Aventi Group image of a professional holding a smartphone and laptop against a colorful, graphic background, symbolizing innovation and modern business thinking and Vertical Product Marketing

Product Marketing

[6 minute read]

Mastering Product Marketing for Vertical-Specific Solutions

Zoe Quinton

Programs & Campaigns

[7 minute read]

Customer Advocacy in SaaS: Turning Users into Champions

Zoe Quinton

Friendly robot holding a glowing lightbulb against a modern background, symbolizing future-focused thinking and emerging trends in B2B product marketing

Trends, Tips & Tricks

[6 minute read]

2025 Trends in B2B Product Marketing: Preparing for the Future

Zoe Quinton

Chart showing performance data with a foam finger pointing upward, representing win-loss analysis used to refine product marketing strategy

Product Marketing

[7 minute read]

How to Conduct a Win-Loss Analysis to Refine Product Marketing

Zoe Quinton

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