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Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Business professional holding a tablet with a glowing digital AI network overlay, representing AI-driven business operations and digital transformation.
Trends, Tips & Tricks
[6 minute read]

Seven Transformative Trends in AI-Driven Business Operations
Photo of Zoe Quinton
Zoe Quinton
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Product Marketing
[3 minute read]

5 Product Marketing Trends: What to Watch for in the New Year
Photo of Zoe Quinton
Zoe Quinton
hot chocolate on wooden background for SKO planning
Programs & Campaigns
[6 minute read]

How to Get Ahead of Your SKO for a Relaxing Holiday Season and a Productive Q1 
Photo of Zoe Quinton
Zoe Quinton
Rocket launching from a laptop screen against a bright background, representing a product marketer’s guide to Launching a New Product
Product Launches
[8 minute read]

The Product Marketers Guide to Launching a New Product
Photo of Zoe Quinton
Zoe Quinton
lightbulbs on blue background for Product Marketing Consulting
GTM Strategy
[8 minute read]

Product Marketing Consulting: Tips To Launch a Successful Campaign
Photo of Zoe Quinton
Zoe Quinton
Colorful measuring cups on a blue background representing product marketing KPIs and performance measurement.
Product Marketing
[1 minute read]

Mastering Product Marketing KPIs: A Comprehensive Guide to Key Performance Indicators
Photo of Zoe Quinton
Zoe Quinton
Profile of a human head overlaid with digital circuits and AI icons, representing the role of AI and Personalization in Product Marketing
Product Marketing
[5 minute read]

AI and Personalization in Product Marketing: Friend or Foe?
Photo of Zoe Quinton
Zoe Quinton
hand on lightswitch with blue background for switching costs
Sales Enablement
[3 minute read]

Mastering the Art of Building Switching Costs into Your Product
Photo of Zoe Quinton
Zoe Quinton
man walking up stairs on blue-green background for Go-to-market plan with examples
GTM Strategy
[9 minute read]

A Go-To-Market Plan Example: 7 Steps from Strategy to Launch
Photo of Zoe Quinton
Zoe Quinton
close-up portrait of a young woman with a face inside an empty yellow frame, that she holds in her hands, isolated on a pink background - for buyer personas.
Product Marketing
[7 minute read]

What Are Buyer Personas?
Photo of Zoe Quinton
Zoe Quinton

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