#AventiLive Chat: Launch Best Practices for Go-to-Market Success

What’s one of the most complex, cross-functional, and high-stakes initiatives marketing is often asked to lead? The launch.

Whether it’s a product launch, entering a new market, or introducing a new solution, launches require tight coordination across teams, clear strategy, and strong execution. While they often come with complexity and uncertainty, they’re also some of the most exciting—and rewarding—moments in go-to-market.

Join our speakers, Helen Dwight from SAP and Jeff Thompson from Aventi Group, as they share practical insights and best practices for planning and executing successful launches. In this discussion, they cover:

• How to approach a launch strategically
• Setting clear objectives from the start
• Tips to maximize launch impact
• How to measure success and optimize results

If you missed the live event, you can still submit your questions in the comments at any time. Helen and Jeff will respond as soon as they can.

Speakers:

Written By

Christina Ditzel

Christina Ditzel is a consultant at Aventi Group, where she supports the strategy and execution of integrated B2B marketing programs across content, SEO, email, social media, and web. She contributes to demand generation, partner marketing, and campaign execution, with a focus on helping marketing programs run clearly, consistently, and effectively. Outside of work, Christina enjoys spending time outdoors, traveling to Sweden to visit family, and sharing her love of Swedish language and culture with her daughter.