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Aventi Blog

Your source for product marketing trends in B2B tech.

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Content Marketing
Content - Bringing the Power of Storytelling
Content Marketing
[7 minute read]

Customer Case Studies: Bringing the Power of Storytelling
Sridhar Ramanathan
Content Marketing
[4 minute read]

Tips & Tools for Optimizing Your B2B Content
Eric Rasmussen
7-ups-of-building-credibility-through-analyst-relations
Content Marketing
[10 minute read]

The 7 Ups of Building Credibility Through Analyst Relations
Andrew Lochart
Staying on Top of your Assets in a Content-Heavy World
Content Marketing
[6 minute read]

How to Stay on Top of your Assets in a Content-Heavy World
Eric Rasmussen
hand marking checkboxes
Content Marketing
[5 minute read]

Content Strategy Versus the Checkbox Approach to Content Marketing
Roger Park
4 Step Framework For Product Messaging Made Easy
Content Marketing
[10 minute read]

Product Messaging Made Easy: A 4-Step Framework
Beth Nagengast
creating a compelling ebook your audience will love
Content Marketing
[4 minute read]

How to Create a Compelling eBook Your Audience Will Love
Michaela Gubbels Botha
Hiring Outside Experts for Your Tech Content
Content Marketing
[5 minute read]

When Should You Hire Outside Experts for Your Tech Content?
Sridhar Ramanathan
How to Promote Content After It’s Written
Content Marketing
[3 minute read]

How to Promote Content after It’s Written
Avery Horzewski and Morissa Schwartz
best practices for hiring quality copywriters
Content Marketing
[2 minute read]

7 Best Practices for Hiring Quality Copywriters
Aventi Group

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