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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
GTM Strategy
cogs on a blue background for traditional to tech savvy GTM
GTM Strategy
[7 minute read]

From Traditional to Tech-Savvy: Navigating the Corporate Evolution
Dave Panek
rainbow-colored books on yellow background for platform centered GTM
GTM Strategy
[2 minute read]

Strategic Product Marketing: Your Blueprint for Scalable Revenue and Long-term Success
Dave Panek
lightbulbs on blue background for product launch success
GTM Strategy
[8 minute read]

Product Marketing Consulting: Tips To Launch a Successful Campaign
Zoe Quinton
coffee cup with heart in foam on orange background for demand gen
GTM Strategy
[5 minute read]

Unleashing the Power of B2B Demand Generation
Maria Trysla
GTM Strategy
[4 minute read]

Moving Beyond the Multi-Product GTM: The Power of a Platform GTM Strategy
Dave Panek
rocket ship launching from outstretched hand on blue background for product launch best practices
GTM Strategy
[7 minute read]

Best Practices for Launching Your Product 
John Doyle
Hand holding piece of wooden block puzzle. wood cube stacking.
GTM Strategy
[9 minute read]

The Top 8 Elements of a Successful Go-to-Market (GTM) Plan
Sridhar Ramanathan
man walking up stairs on blue-green background for GTM plan with examples
GTM Strategy
[7 minute read]

7 Steps for Crafting an Effective Go-To-Market (GTM) Plan with Real-world Examples
Zoe Quinton
three blue blocks with concept of business strategy and action plan for blog "4 ways big data powers b2b marketers"
GTM Strategy Product Marketing Programs & Campaigns Sales Enablement
[6 minute read]

4 Ways Big Data Powers B2B Marketers
Dave Panek
hand holding small disk with target for channel marketing challenge
GTM Strategy Product Marketing
[8 minute read]

5 Steps to Creating a Winning Channel Marketing Strategy
Will Scott

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