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Aventi Blog

Your source for product marketing trends in B2B tech.

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GTM Strategy
hand holding small disk with target for channel marketing challenge
GTM Strategy Product Marketing
[8 minute read]

5 Steps to Creating a Winning Channel Marketing Strategy
Will Scott
stylish shoes, bright socks, and checkered brown pants of someone slipping for GTM strategy
GTM Strategy Product Marketing
[6 minute read]

5 Go-to-Market Tips for Product Marketing Success
Zoe Quinton
hand holding lightbulb between a crumbled piece of yellow paper and green paper - against lime green background
GTM Strategy
[8 minute read]

Product Led Growth: What No One Tells You About That You Really Need to Know
Chris Mele
man holding candy bar
GTM Strategy
[1 minute read]

Marketing Is Not a Vending Machine: Rethinking ROI for the Complex Digital Era
Kathleen Schaub
hand holding compass against bright pink background image for marketing blog
GTM Strategy
[7 minute read]

7 Tips for Creating a B2B Marketing Strategy for Uncertain Times
Zoe Quinton
making-marketing-more-human
GTM Strategy
[5 minute read]

Making Marketing More Human
Michaela Gubbels Botha
holing first place ribbon for competitive intelligence
GTM Strategy
[6 minute read]

Competitive Intelligence: How to Get It and How to Use It
Sasha Mostofi-Jorgensen
rocketship growth
GTM Strategy
[14 minute read]

Rocketship Growth — the Who, What, and How
Sreenath Kizhakkedath
Warning Signs to Avert GTM Misfires in 2021
GTM Strategy
[6 minute read]

3 Warning Signs to Avert GTM Misfires in 2021
Sridhar Ramanathan
Targeting-its-about-choosing-your-customers
GTM Strategy
[4 minute read]

Targeting: It’s About Choosing Your Customers
Sridhar Ramanathan

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