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Aventi Blog

Your source for product marketing trends in B2B tech.

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Product Marketing
close-up portrait of a young woman with a face inside an empty yellow frame, that she holds in her hands, isolated on a pink background - for buyer personas.
Product Marketing
[7 minute read]

What Are Buyer Personas?
Zoe Quinton
stylish shoes, bright socks, and checkered brown pants of someone slipping for GTM strategy
GTM Strategy Product Marketing
[6 minute read]

5 Go-to-Market Tips for Product Marketing Success
Zoe Quinton
american woman in colorful shirt looking on camera and gesturing heart shape with hands, isolated over blue background
Product Marketing
[4 minute read]

New Report Highlights Product Marketing’s Rapid Shift to External Expertise
Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Will Scott as Partner
Sridhar Ramanathan
assumptions in marketing hand holding orange and apple
Content Marketing Product Marketing
[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It
Michaela Gubbels Botha
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Dave Panek as Partner
Sridhar Ramanathan
Portrait of attentive curious brunette man focusing through photo frame made of fingers. indoor studio shot isolated on orange background
Product Marketing
[5 minute read]

Personas Are People Too
Rebecca Dark
happy woman with announcement standing isolated over blue background looking aside.
Product Marketing
[11 minute read]

Messaging House Rules: Are You On Message? (Part 2)
Will Scott
Product Marketing
[5 minute read]

On Message or Off Message? Messaging House Rules
Will Scott
orange typewriter and crumpled paper on bright blue background naming project aventi
Product Marketing
[5 minute read]

7 Tips for Keeping Your Product Naming Project on Track
Mike Mooney

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