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Your source for product marketing trends in B2B tech.

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Product Marketing
hand holding pinwheel
Product Marketing
[5 minute read]

5 Reasons to Replace your Marketing Funnel with the Flywheel
Dave Panek
hand holding globe with bright yellow background
Product Marketing
[6 minute read]

The Brave (and not-so-new) World of Hybrid Workplaces
Jeff Thompson
ladder going to dart board
Product Marketing
[9 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One
Sridhar Ramanathan
Product-Marketing-The-Good-News-and-the-Not-so-Good-News
Product Marketing
[4 minute read]

Product Marketing: The Good News and…the Not so Good News
Michaela Gubbels Botha
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Lori Siragusa Joins Aventi Group as Business Development Executive
Sridhar Ramanathan
The SaaS Marketing Flywheel for Product Marketing
Product Marketing
[9 minute read]

The SaaS Marketing Flywheel for Product Marketing
Maia Morgan Wells
Studio microphone for recording podcasts over blue background
Product Marketing
[32 minute read]

Podcast: How SaaS Companies Might Think About Their Marketing Channels
Sridhar Ramanathan
Product Marketing
[8 minute read]

Quick!… What’s the Difference Between Positioning, Messaging, and Value Props?
Michaela Gubbels Botha
stage light against green background
Product Marketing
[5 minute read]

From Passive Program to Marketing Main Event: Is Your Trial Ready for Prime-Time?
Lindsay Cunningham
free-trials can be a competitive weapon
Product Marketing
[6 minute read]

Your Company’s Free Trials Can Be a Competitive Weapon – For or against You!
Eric Rasmussen

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