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Aventi Blog

Your source for product marketing trends in B2B tech.

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Product Marketing
Lesser-Known Yet Effective Sources of Information for Product Marketing
Product Marketing
[4 minute read]

5 Lesser-Known Yet Effective Sources of Information

Alok Vasudeva
Product Marketing Metrics: Measuring The Outcomes That Matter
Product Marketing
[8 minute read]

Product Marketing Metrics: Measuring the Outcomes That Matter

Sridhar Ramanathan
go-to-market experts are essential to success
Product Marketing
[4 minute read]

Go-To-Market Experts Are Essential To Success

Matt Bramson
Product Marketing Questions to Get at Customer Pain Points
Product Marketing
[3 minute read]

10 Questions to Get at Customer Pain Points

Sridhar Ramanathan
Complete Guide To Customer Pain Points
Product Marketing
[11 minute read]

The Complete Guide to Customer Pain Points

Aventi Group
what makes a great b2b marketing consultant
Product Marketing
[2 minute read]

What Makes a Great B2B Marketing Consultant? Part II

Jeff Thompson
top characteristics of great b2b marketing consultants
Product Marketing
[5 minute read]

Top Characteristics of Great B2B Marketing Consultants

Jeff Thompson
how to manage upwards
Product Marketing
[7 minute read]

How to Manage Upwards

Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Names 2 New Partners

Sridhar Ramanathan
person holding red alarm clock in her hand on blue background closeup
Product Marketing
[2 minute read]

4 Fairly Fast Factoids for B2B Tech Marketers

Eric Rasmussen

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