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Your source for product marketing trends in B2B tech.

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Product Marketing
Complete Guide To Customer Pain Points
Product Marketing
[11 minute read]

The Complete Guide to Customer Pain Points
Aventi Group
what makes a great b2b marketing consultant
Product Marketing
[2 minute read]

What Makes a Great B2B Marketing Consultant? Part II
Jeff Thompson
top characteristics of great b2b marketing consultants
Product Marketing
[5 minute read]

Top Characteristics of Great B2B Marketing Consultants
Jeff Thompson
how to manage upwards
Product Marketing
[7 minute read]

How to Manage Upwards
Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Names 2 New Partners
Sridhar Ramanathan
person holding red alarm clock in her hand on blue background closeup
Product Marketing
[2 minute read]

4 Fairly Fast Factoids for B2B Tech Marketers
Eric Rasmussen
product marketing - 5 steps to get and keep a yes
Product Marketing
[3 minute read]

Driving Decisions that Stick: 5 Steps to Get & Keep a “Yes”
Sridhar Ramanathan
hand holding name tag against yellow background
Product Marketing
[2 minute read]

Featured Team Member: Tanya Candia
Aventi Group
hand holding name tag against yellow background
Product Marketing
[2 minute read]

Featured Team Member: Eric Rasmussen
Aventi Group
Tired Of Poorly Run Meetings? Try These 7 Practices from PMO experts
Product Marketing
[3 minute read]

Tired Of Poorly Run Meetings? Try These 7 Practices From PMO Blackbelts
Sridhar Ramanathan

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