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Aventi Blog

Your source for product marketing trends in B2B tech.

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Product Marketing
Product Marketing
[16 minute read]

What Is an ICP for Sales and Marketing? Complete Guide
Jennifer Kling
Product Marketing
[13 minute read]

What is Product Messaging? A Complete Guide to Crafting an Effective Framework
Jennifer Kling
Product Marketing
[4 minute read]

A Look Back: Our Most Popular Blog Posts of 2024
Zoe Quinton
Product Marketing
[8 minute read]

Product Marketing Metrics: The KPIs You Need to Know
Jennifer Kling
Product Marketing
[3 minute read]

Insights and Innovations from Our Marketing Leadership  Event
Dave Panek
Product Marketing
[15 minute read]

What is Positioning? A Complete Guide to Building Your Brand’s Identity
Jennifer Kling
Product Marketing
[3 minute read]

Mastering the Art of Storytelling in Product Marketing: A Guide to Building Stronger Connections
Zoe Quinton
Product Marketing
[10 minute read]

Optimizing Your PMM Organization for Strategic Impact
Zoe Quinton
Product Marketing
[10 minute read]

Tiered Pricing Strategies: Maximizing Profits and Delighting Customers
Jennifer Kling
Product Marketing
[5 minute read]

Planning for Success: Navigating 2025’s B2B SaaS Product Marketing Landscape
Jennifer Kling

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