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Your source for product marketing trends in B2B tech.

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Product Marketing
measuring cups on blue background for product marketing KPIs
Product Marketing
[1 minute read]

Mastering Product Marketing KPIs: A Comprehensive Guide to Key Performance Indicators
Zoe Quinton
man in pink shirt with pink bullhorn on aqua background for product marketing takeaways
Product Marketing
[3 minute read]

10 Essential Product Marketing Takeaways from the First Half of 2023
Nima Chadha
Product Marketing
[5 minute read]

5 Essential Tips to Perfectly Align Product Marketing with Product Management
John Jerrehian
yellow striped canvas beach chair on blue background for high value low urgency marketing projects
Product Marketing
[3 minute read]

5 High-Value, Low-Urgency Marketing Projects to Prioritize This Summer
Eric Rasmussen
block puzzle with magnifying glass and finger lifting one block for customer insights
Product Marketing
[8 minute read]

Quick Customer Insights: The Key to Crafting Impactful Retention Strategies 
Michaela Gubbels Botha
Product Marketing
[5 minute read]

AI and Personalization in Product Marketing: Friend or Foe?
Zoe Quinton
yellow rubber duckys in a row on a yellow background for managing client expectations
Product Marketing
[6 minute read]

How to manage client expectations as a consultant
Mark Bloom
robotic hand moving chess piece on blue background for generative AI
Product Marketing
[5 minute read]

Generative AI: Hype or Game Changer?
Nima Chadha
woman with short hair and chalked arms flexing behind her on a red background for campaigns collaboration
Product Marketing
[5 minute read]

How Product Marketing Can Best Collaborate with Campaigns Teams
Paul Selby
ightbulb and lamp icon on blocks for rethinking innovative marketing
Product Marketing
[8 minute read]

Creating Innovative Marketing Techniques
Sridhar Ramanathan

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