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Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Programs & Campaigns
Woman speaking into a megaphone against a bold background, representing customer advocacy and turning SaaS users into brand champions
Programs & Campaigns
[7 minute read]

Customer Advocacy in SaaS: Turning Users into Champions

Photo of Zoe Quinton
Zoe Quinton
Hand holding an open book against a simple graphic background, representing sharing customer stories and insights through high-converting SaaS case studies
Programs & Campaigns
[7 minute read]

How to Create Case Studies that Convert: A SaaS Marketer’s Guide

Photo of Zoe Quinton
Zoe Quinton
Football resting on green turf beside a textured surface, representing how marketing can energize and elevate a sales kick-off event
Programs & Campaigns
[3 minute read]

5 Ways Marketing Can Supercharge Your Sales Kick-Off Event 

Photo of Zoe Quinton
Zoe Quinton
Stepping stones rising upward with an arrow pointing forward, representing product-led sales as a strategic path to growth in the cybersecurity market
Programs & Campaigns
[7 minute read]

Product-Led Sales: Redefining Growth Strategies in Cybersecurity

Photo of Sridhar Ramanathan
Sridhar Ramanathan
hot chocolate on wooden background for SKO planning
Programs & Campaigns
[6 minute read]

How to Get Ahead of Your SKO for a Relaxing Holiday Season and a Productive Q1 

Photo of Zoe Quinton
Zoe Quinton
three blue blocks with concept of business strategy and action plan for 4 ways big data powers b2b marketers
GTM Strategy Product Marketing Programs & Campaigns Sales Enablement
[6 minute read]

4 Ways Big Data Powers B2B Marketers

Photo of Dave Panek
Dave Panek
Hand placing a puzzle piece into a colorful puzzle, representing practical ABM tips and marketing strategies that fit together to engage target accounts in a virtual environment
Programs & Campaigns
[3 minute read]

Practical ABM Tips for a Virtual World

Photo of Sasha Mostofi-Jorgensen
Sasha Mostofi-Jorgensen
woman sitting on chair looking at laptop thinking about virtual events and how to delight the audience
Programs & Campaigns
[8 minute read]

Virtual Events: Delight Your Audiences

Photo of Jan Gardiner
Jan Gardiner
Studio microphone on a green background, representing clear communication and effective outreach for engaging customers through practical ABM tips in a virtual world
Programs & Campaigns
[1 minute read]

#AventiLive Chat: 4 Practical ABM Tips for Engaging Customers in a Virtual World

Photo of Jaime Ribakovs
Jaime Ribakovs
Hand placing a coin into a piggy bank against a yellow background, representing investment in integrated B2B marketing campaigns that drive measurable results
Programs & Campaigns
[8 minute read]

8 Steps to Creating Integrated B2B Marketing Campaigns That Drive Results

Photo of Sasha Mostofi-Jorgensen
Sasha Mostofi-Jorgensen

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