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Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Social Media
a person typing on a laptop in a creative, collage-style design, symbolizing social media fomo.
Social Media
[4 minute read]

Social Media FOMO: Do You Really Need a Channel for That?

Jennifer Kling
Film reels, camera lenses, and a clapperboard on a blue background, representing Demand generation video on LinkedIn
Social Media
[5 minute read]

Understanding the Power of Demand Generation Video on LinkedIn

Kate Loomis
Smartphone with heart reaction icons floating above the screen, representing engagement analysis and the importance of conducting a social media audit for B2B companies
Social Media
[3 minute read]

Why Every B2B Company Needs a Social Media Audit

Marie Melgaard
Lightbulb labeled “SEO” on a yellow background, representing the importance of SEO management in today’s digital marketing landscape
Social Media
[4 minute read]

The Crucial Role of SEO Management in Today’s Digital Landscape

Marie Melgaard
clown kid on blue background with a megaphone for humor in social media marketing
Social Media
[5 minute read]

Humor in Social Media Marketing: How to Find the Funny (and Where to Draw the Line)

Laura Dixon
woman's hand reaching out and holding a red card with a heart and a one on it for social media FOMO
Social Media
[4 minute read]

Social Media FOMO: Do You Really Need a Channel for That?

Marie Melgaard
Smartphone with social media icons rising from the screen, representing how to choose the right social media platforms to support business goals
Social Media
[4 minute read]

6 Tips for Choosing the Right Social Media Platform for Your Business

Marie Melgaard
Smartphone with floating social media engagement icons on a vibrant yellow background, symbolizing B2B social media strategies and audience interaction.
Social Media
[4 minute read]

Social Media Engagement: How to Raise the Bar

Marie Melgaard
how much time does it take to manage social media
Social Media
[10 minute read]

Social Media Management – How Long Does it Take?

Marie Melgaard
Man looking stressed while holding a smartphone, representing challenges in managing social media and handling bad press for B2B companies.
Social Media
[5 minute read]

10 Tips for Handling Bad Press on Social Media

Marie Melgaard

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