#AventiLive Chat: The What, Why, and How of Effective Social Media Campaigns
You’ve built your online community, but now what? How do you take it to the next level and transform it into one that is thriving and active? How do you create excitement and momentum for your activities? And how do you influence your community and generate engagement?
Watch speakers, Juliana Roxa and Avery Horzewski, as they dive into essential dos and don’ts for planning and executing effective social media campaigns, like the very successful SAP Innovation Awards program that SAP runs every year. Topics include:
- What constitutes a social media campaign
- Components of a successful campaign
- Tips for determining your channels and tactics
- Editorial calendar planning
- Tools that make the job easier
About the Speakers:
Juliana Roxa is a Senior Global Customer Marketing Manager at SAP, with close to 10 years of experience in the IT industry. She is responsible for running strategic customer programs at SAP, and experienced in the areas of social media; content development and curation; digital programs; and field, partner, and channel marketing. Juliana possesses a Bachelor’s degree in PR and a Master’s degree in B2B Marketing, and is also a winner of the ITSMA Marketing Excellent Award. Originally from Brazil, Juliana has worked across Latin America and currently lives in California’s Silicon Valley. She is passionate about travelling and exploring new cultures, having been in all continents, and is driven by working with people from all over the world.
Avery Horzewski began her career as a Marcom writer at Hitachi Data Systems (HDS), where she wrote everything from executive-level brochures to white papers to flyers to gift and product catalogs. Before leaving HDS to consult full time, Avery advanced to the position of Director, Web Content and Design. Today, Avery works with companies of all sizes to develop compelling, persuasive, and effective customer communication strategies and marcom deliverables that encompass everything from websites to social media to print collateral. She helps clients connect and build relationships with their customers through audience-based communication strategies and messaging.