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Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Social Media
Clock and calendar representing planning and preparation for virtual events and handling technical issues.
Social Media
[6 minute read]

Tech Happens: What to Do When Online Event Plans Go Awry

Photo of Marie Melgaard
Marie Melgaard
Action camera mounted on a flexible tripod against a yellow background, illustrating live streaming tips for social media broadcasts.
Social Media
[7 minute read]

Tech Happens: 12 Tips for Live Streaming with Socialive and Other Tools

Photo of Marie Melgaard
Marie Melgaard
Arm wearing a red boxing glove against a yellow background, symbolizing competitive strategy in social media competitive analysis.
Social Media
[4 minute read]

How to Conduct a Social Media Competitive Analysis

Photo of Marie Melgaard
Marie Melgaard
Smartphone with floating social media engagement icons on a vibrant yellow background, symbolizing B2B social media strategies and audience interaction.
Social Media
[4 minute read]

Social Media Engagement: How to Raise the Bar

Photo of Marie Melgaard
Marie Melgaard
Pencils forming a hashtag symbol on a bright yellow background, symbolizing strategic social media copywriting
Social Media
[6 minute read]

6 Tips for Social Media Copywriting

Photo of Roger Park
Roger Park
how much time does it take to manage social media
Social Media
[10 minute read]

Social Media Management – How Long Does it Take?

Photo of Marie Melgaard
Marie Melgaard
Man looking stressed while holding a smartphone, representing challenges in managing social media and handling bad press for B2B companies.
Social Media
[5 minute read]

10 Tips for Handling Bad Press on Social Media

Photo of Marie Melgaard
Marie Melgaard
Man holding his head in stress, representing marketing during a crisis and communication challenges.
Social Media
[7 minute read]

Marketing in a Crisis: Stop, Think, Breathe

Photo of Marie Melgaard
Marie Melgaard
Hand holding a green hashtag symbol against a pink background representing event hashtags for social media marketing.
Social Media
[6 minute read]

6 Tips for Using Event Hashtags and Why They Matter

Photo of Marie Melgaard
Marie Melgaard
Hands typing on a laptop with a camera on a tripod, set against a bright yellow background, illustrating social media video execution techniques.
Social Media
[13 minute read]

Tips for Getting Started with Social Media Video: Execution

Photo of Marie Melgaard
Marie Melgaard

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