Lori Siragusa Joins Aventi Group as Business Development Executive

Longtime Marketing Exec to Help Drive Next Wave of Expansion of Silicon Valley Tech Marketing Firm

SAN FRANCISCO, May 6, 2021— Aventi Group LLC, a premier Silicon Valley product marketing agency offering strategic marketing services exclusively for B2B technology clients, announced today that Lori Siragusa has joined Aventi Group. In her new business development role, she will be focused on driving new avenues of growth for the firm and broadening its clientele.

With a marketing career spanning nearly 30 years, Siragusa is the founding partner of Inline, a successful high-tech B2B marketing communications agency. Specializing in messaging, positioning, branding, naming, sales enablement and go-to-market strategies, clients include large national and global firms, as well as growth-focused entrepreneurial organizations in financial technology, cyber security, defense/aerospace and other key sectors. 

Prior to founding Inline in 1995, she worked in-house in product marketing, communications and marketing management roles for a range of companies including Newtrend, a global banking software company acquired by FIS and leading defense contractor Lockheed Martin. 

“We are thrilled to have Lori join our team, as she brings with her the perfect blend of seasoned, hands on marketing expertise as well as proven business development skills,” said Sridhar Ramanathan, Co-Founder and COO, Aventi Group. “I am very confident Lori will provide the critical guidance and energy that will help Aventi Group continue its tremendous growth trajectory.”

“What started out as Aventi engaging me to work on one of its major accounts has evolved into an exciting opportunity to join the Aventi team,” said Siragusa. “We are bringing our respective skills and resources together to meet the increased need for world-class marketing talent in the competitive tech space. Aventi’s model delivers significant value to clients by enabling them to quickly scale and leverage on-demand, senior-level strategic marketing and execution expertise to lead or support key initiatives. I am thrilled to be associated with such a talented group of professionals and look forward to proudly introducing an array of technology firms to the Aventi team.”

About Aventi Group LLC

Aventi Group is an on-demand product marketing agency dedicated to bringing world-class go-to-market execution talent to high-tech B2B clients. We have an extensive team of product marketing professionals – giving our clients fast access to an on-demand, scalable team with broad domain expertise. Our experts have run high performance teams at every level, in every category – from startups to mid-sized firms and large enterprises. Clients include SAP, Adobe, HPE, Malwarebytes, Okta, Palo Alto Networks and Zendesk. Founded in 2008, Aventi Group is based in Silicon Valley, California.  

For more information, visit www.aventigroup.com and follow us on LinkedIn. 

Written By

Sridhar Ramanathan

Sridhar Ramanathan has 20+ years of experience in technology companies – from startups to blue chip firms. As the Marketing executive for Hewlett-Packard’s Managed Services business, he was responsible for marketing worldwide and managing the portfolio of HP services’ $1.1B unit. He also held profit & loss responsibility for electronic messaging outsourcing and e-service business units. Thanks to Sridhar’s efforts, HP became the #1 ERP Outsourcer and experienced growth in the data warehouse market, now well over a $1B revenue stream. Sridhar has played interim executive roles for a number of technology firms, leading their sales and marketing functions in the high growth phase. Sridhar holds an MBA from the Wharton School of Business and a BS in Engineering Physics from U.C. Berkeley. He is active in non-profit work as Vice Chairman Emeritus of the Board of Child Advocates of Silicon Valley, an organization that provides stability and hope to abused and neglected children.