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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post

blue blocks and an orange sphere on light blue background for external PMM talent
Product Marketing
[7 minute read]

7 Ways To Boost Your Internal PMM Team with External PMM Talent

Boost Your Internal Product Marketing Management Team with External PMM Talent Demand for product marketing talent is at an all-time high, with jobs posted daily on LinkedIn and PMA job boards. Executives, especially in tech companies, are looking for someone special who can straddle the lines of product, technical, marketing, and sales to bring their … Continued

Heather Nightingale

Highlights

Social Media
[7 minute read]

10 Tips for Handling Bad Press on Social Media
Marie Melgaard
Content Marketing
[7 minute read]

7 Best Practices for Hiring Quality Copywriters
Aventi Group
Sales Enablement
[7 minute read]

#AventiLive Chat: How to Increase a Sense of Urgency with Your Prospects and Customers
Jaime Ribakovs
Recent Posts
man walking up stairs on blue-green background for GTM plan with examples
GTM Strategy
[7 minute read]

7 Steps for Crafting an Effective Go-To-Market (GTM) Plan with Real-world Examples
Zoe Quinton
Product Marketing
[3 minute read]

Aventi Group Ranks on the 2022 Inc. 5000 List
Sridhar Ramanathan
fist bump for Product Marketing and Campaign Management Partnership
Product Marketing
[7 minute read]

4 Product Marketing and Campaign Management Partnership Strategies
Celeste Jacroux
three blue blocks with concept of business strategy and action plan for blog "4 ways big data powers b2b marketers"
GTM Strategy Product Marketing Programs & Campaigns Sales Enablement
[6 minute read]

4 Ways Big Data Powers B2B Marketers
Dave Panek
PC mouse, magnifier on purple background - for What is Product Marketing, and Why Does it Matter?
Product Marketing
[5 minute read]

Product Marketing and Why It Matters
Sasha Mostofi-Jorgensen
hand holding small disk with target for channel marketing challenge
GTM Strategy Product Marketing
[8 minute read]

5 Steps to Creating a Winning Channel Marketing Strategy
Will Scott
close-up portrait of a young woman with a face inside an empty yellow frame, that she holds in her hands, isolated on a pink background - for buyer personas.
Product Marketing
[7 minute read]

What Are Buyer Personas?
Zoe Quinton
stylish shoes, bright socks, and checkered brown pants of someone slipping for GTM strategy
GTM Strategy Product Marketing
[6 minute read]

5 Go-to-Market Tips for Product Marketing Success
Zoe Quinton
hand holding lightbulb between a crumbled piece of yellow paper and green paper - against lime green background
GTM Strategy
[8 minute read]

Product Led Growth: What No One Tells You About That You Really Need to Know
Chris Mele
american woman in colorful shirt looking on camera and gesturing heart shape with hands, isolated over blue background
Product Marketing
[4 minute read]

New Report Highlights Product Marketing’s Rapid Shift to External Expertise
Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Will Scott as Partner
Sridhar Ramanathan
hourglass with yellow sand and background
Sales Enablement
[5 minute read]

Tips on How Marketing Can Help Create a Sense of Urgency in Sales
Zoe Quinton
Content Marketing Product Marketing
[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It
Michaela Gubbels Botha
Product Marketing
[2 minute read]

Aventi Group Announces Dave Panek as Partner
Sridhar Ramanathan
GTM Strategy
[1 minute read]

Marketing Is Not a Vending Machine: Rethinking ROI for the Complex Digital Era
Kathleen Schaub
Content Marketing
[8 minute read]

Why the White Paper Isn’t Dead
Sarah Sorensen

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