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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post
GTM Strategy
[5 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and executed … Continued

Jennifer Kling

Highlights

Product Marketing
[5 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Product Marketing
[5 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
Cybersecurity
[5 minute read]

5 Essential Strategies for Mastering Cybersecurity Product Marketing
Zoe Quinton
Product Marketing
[5 minute read]

Retainer vs. Deliverable: Choosing the Right Model to Support Your Business Goals
Jennifer Kling
Recent Posts
orange typewriter and crumpled paper on bright blue background naming project aventi
Product Marketing
[5 minute read]

7 Tips for Keeping Your Product Naming Project on Track
Mike Mooney
Target board, red bull's eye icon inside the magnifying glass in hand
Product Marketing Sales Enablement
[7 minute read]

4 Tips to Building Powerful Buyer Personas
Zoe Quinton
hand holding pinwheel
Product Marketing
[5 minute read]

5 Reasons to Replace your Marketing Funnel with the Flywheel
Dave Panek
mic on turquoise background
Product Launches
[1 minute read]

#AventiLive Chat: Launch Best Practices for Go-to-Market Success
Christina Ditzel
hand holding compass against bright pink background image for marketing blog
GTM Strategy
[7 minute read]

7 Tips for Creating a B2B Marketing Strategy for Uncertain Times
Zoe Quinton
Hand holding heart
Sales Enablement
[5 minute read]

How to Win Over Your Channel Partners’ Sales Reps
Sridhar Ramanathan
hand holding globe with bright yellow background
Product Marketing
[6 minute read]

The Brave (and not-so-new) World of Hybrid Workplaces
Jeff Thompson
Sales playbooks that sellers actually love
Sales Enablement
[4 minute read]

Sales Playbooks That Sellers Actually Love
Sasha Mostofi-Jorgensen
creating stellar vertical content
Content Marketing
[6 minute read]

Vertical Content: it′s Not Rocket Science, it′s Just Good Marketing
Eric Rasmussen
ladder going to dart board
Product Marketing
[9 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One
Sridhar Ramanathan
Red sneakers on an orange background for two-pagers
Sales Enablement
[4 minute read]

Crafting an Effective Product 2-Pager: A Comprehensive Guide
Zoe Quinton
Product-Marketing-The-Good-News-and-the-Not-so-Good-News
Product Marketing
[4 minute read]

Product Marketing: The Good News and…the Not so Good News
Michaela Gubbels Botha
GTM Strategy
[5 minute read]

Making Marketing More Human
Michaela Gubbels Botha
Product Launches
[4 minute read]

The Keys to a Successful Product Launch
Jeff Thompson
Product Marketing
[2 minute read]

Lori Siragusa Joins Aventi Group as Business Development Executive
Sridhar Ramanathan
Product Marketing
[9 minute read]

The SaaS Marketing Flywheel for Product Marketing
Maia Morgan Wells

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