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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post

blue blocks and an orange sphere on light blue background for external PMM talent
Product Marketing
[10 minute read]

7 Ways To Boost Your Internal PMM Team with External PMM Talent

Boost Your Internal Product Marketing Management Team with External PMM Talent Demand for product marketing talent is at an all-time high, with jobs posted daily on LinkedIn and PMA job boards. Executives, especially in tech companies, are looking for someone special who can straddle the lines of product, technical, marketing, and sales to bring their … Continued

Heather Nightingale

Highlights

Social Media
[10 minute read]

10 Tips for Handling Bad Press on Social Media
Marie Melgaard
Content Marketing
[10 minute read]

7 Best Practices for Hiring Quality Copywriters
Aventi Group
Sales Enablement
[10 minute read]

#AventiLive Chat: How to Increase a Sense of Urgency with Your Prospects and Customers
Jaime Ribakovs
Recent Posts
Product Launches
[10 minute read]

The Ultimate Guide to Creating and Using Product Launch Checklists
Jennifer Kling
Product Marketing
[3 minute read]

Mastering B2B SaaS Metrics: A Comprehensive Guide to Building a Predictable Sales Pipeline
Jennifer Kling
Product Launches
[9 minute read]

Why a New Product Launch Marketing Plan Matters for Success 
Jennifer Kling
Product Marketing
[3 minute read]

Martech by Stage for Marketing Operations
Zoe Quinton
Small toy rocket on blue background standing ready for take off
Product Launches
[21 minute read]

What is a Product Launch? Guide from Planning to Execution
Nima Chadha
Trends, Tips & Tricks
[3 minute read]

CMO Prep for the Final Quarter: Strategic Insights for Success
Zoe Quinton
Product Marketing
[3 minute read]

Emotional Intelligence: The Unsung Hero of Product Marketing
Zoe Quinton
Trends, Tips & Tricks
[2 minute read]

Is Your AI Showing? Ensuring Your Content Remains Uniquely Yours
Nima Chadha
Product Launches
[10 minute read]

How to Create a Product Launch Roadmap: Step-by-Step Guide
Nima Chadha
Product Marketing
[3 minute read]

Strategic Decision-Making for Product Marketing: Optimizing Technology and Resources for Maximum Efficiency
Zoe Quinton
Product Launches
[9 minute read]

Product Launch Process: 8-Step Guide from Planning to Execution
Nima Chadha
Trends, Tips & Tricks
[5 minute read]

The Search for Goldilocks Messaging and the Business Value of Security
Tom Yates
Product Launches
[12 minute read]

Essential Elements of a Go-To-Market Strategy: Complete Guide
Nima Chadha
Sales Enablement
[2 minute read]

Evaluating Your Sales Enablement Portfolio: A Comprehensive Guide
Zoe Quinton
Product Marketing
[12 minute read]

How to Define the Scope of Work for Your Product Marketing Team
Nima Chadha
Product Marketing Trends, Tips & Tricks
[3 minute read]

Why Compliance is Critical for Security Product Marketing in 2024
Zoe Quinton

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