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Aventi Group Insights

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post

Colorful shopping bags above a small cart on a bright background, representing a fast, focused approach to launching and accelerating a go-to-market strategy with Aventi Group GTM Sprint
GTM Strategy
[7 minute read]

Introducing Aventi Group GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi Group GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and … Continued

Jennifer Kling

Highlights

Product Launches
[7 minute read]

7 Winning Product Launch Ideas You Never Knew
Nima Chadha
GTM Strategy Product Marketing
[7 minute read]

Go-to-Market (GTM) Strategy Step-by-Step Guide for 2026
Nima Chadha
Product Launches
[7 minute read]

How to Create Product Messaging for a B2B Marketing Launch
Vernon Shure
Product Marketing
[7 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Recent Posts
Hands typing on a laptop keyboard with illustrated elements of an envelope and stars, symbolizing AI-driven event email follow-up strategies for product marketers.
AI for Product Marketers
[7 minute read]

Prompting Like a Pro: Generate Event Follow-Up Emails in Seconds
Jennifer Kling
Illustration of diverse professionals engaging in collaboration, analyzing data, and utilizing technology, with an emphasis on effective marketing strategies and AI integration for persona development.
AI for Product Marketers
[7 minute read]

Prompting Like a Pro: Better Personas, Faster
Zoe Quinton
Round wooden table surrounded by beige chairs, with colorful speech bubbles in yellow and orange, symbolizing discussions and collaboration in AI marketing best practices.
Product Marketing
[4 minute read]

Making AI Matter: Best Practices from the CMO Roundtable
Dave Panek
Robotic hand holding a glowing blue brain, symbolizing AI and competitive intelligence in marketing strategies.
AI for Product Marketers
[8 minute read]

Using AI for Smarter Competitive Intel (Without Creating Chaos)
Jennifer Kling
Colorful illustration featuring a blank notepad surrounded by a pencil, books, and various icons, symbolizing creativity and content creation for AI in win/loss analysis.
AI for Product Marketers
[7 minute read]

Prompting Like a Pro: How to Speed Up Win/Loss Analysis with AI
Zoe Quinton
Illustration of coins and cash representing financial growth, with arrows indicating upward trends and gears symbolizing strategic planning, relevant to Aventi Group's GTM strategy services for market success.
GTM Strategy
[6 minute read]

The Hidden Costs of Poor GTM Readiness
Jennifer Kling
Person using a laptop with a digital globe and gear icons, representing technology and B2B content creation strategy in marketing.
Content Marketing
[7 minute read]

Five Principles for Creating Great B2B Content in the Technology Industry
Vernon Shure
Rocket launching from crumpled paper, symbolizing product launch planning challenges and innovation in ethical AI marketing strategies.
Product Marketing
[6 minute read]

Why Your Product Launch Plan Is Stuck—and How to Unstick It
Jennifer Kling
Hands holding puzzle pieces illustrating how product marketers bridge gaps between product, sales, and marketing.
Product Marketing
[11 minute read]

What Product Marketers Wish CMOs Understood
Jennifer Kling
Human finger touching a robotic hand interface, symbolizing interaction between people and artificial intelligence and keeping Ethical AI.
Trends, Tips & Tricks
[7 minute read]

Building Trust in Product Marketing: Navigating Privacy and Ethical AI in the Age of GenAI
Zoe Quinton
Colorful robot character promoting marketing strategies with keywords like "Content," "SEO," and "Links" on a vibrant orange background, representing AI for Marketing Content.
Trends, Tips & Tricks
[11 minute read]

AI for Marketing Content—Wild Success or Epic Fail?
Jan Gardiner
Hands holding speech bubble icons with marketing symbols, set against a coral background and a pattern of speech bubbles, representing what CMOs wish product marketers understood.
Product Marketing
[6 minute read]

What CMOs Wish Product Marketers Understood
Jennifer Kling
Product Marketing
[6 minute read]

Overcoming Common Barriers to AI Adoption for Product Marketing
Jennifer Kling
Trends, Tips & Tricks
[3 minute read]

From Data to Direction: How Mike Anderson Uses genAI to Power Strategic Marketing Research
Zoe Quinton
Trends, Tips & Tricks
[4 minute read]

From Inbox to Insight: How Kelley Noblet Uses genAI to Elevate Client Comms and Project Efficiency
Zoe Quinton
Trends, Tips & Tricks
[4 minute read]

Prompt Like a Pro: How Jan Gardiner Uses genAI to Build Better Messaging—With a Strategist’s Eye
Zoe Quinton

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