Prompt Like a Pro: How Aventi Consultants Are Actually Using AI (And What You Can Learn)

AI tools like ChatGPT are everywhere—but in B2B product marketing, using them effectively requires more than clever syntax. To cut through the hype, we went straight to the experts: we asked consultants at Aventi—including Jan Gardiner, Mike Anderson, and Kelley Noblet—how they’re actually using generative AI in their day-to-day client work.

The result? A set of smart, field-tested prompts that go far beyond social captions or subject lines. Our team shared how they use AI to write clearer client comms, shape content strategy, summarize interview insights, and streamline project delivery. These are real prompts from real projects, and they reflect how strategic marketers are integrating AI into high-value consulting workflows.

Below, we’ve grouped some of their top examples by use case—from messaging to research to internal tools. Names can be added for attribution if desired (just let us know!).

Client Communication: Faster, Smarter Emails

AI is saving consultants time on repetitive client communication tasks—while helping them maintain tone, professionalism, and personalization.

Prompt examples:

• “My customer is the head of marketing at XX and just made a big announcement (see link). I want to send a quick but warm congratulatory message.”
• “Can you help me write a follow-up to a client who hasn’t responded to a proposal in a few weeks?”
• “Write a polite reminder to a contact who offered to introduce us to someone internally but hasn’t done it yet.”

These types of prompts are commonly used to maintain momentum with stakeholders while keeping communication polished and tactful.

 Social & LinkedIn: Repurposing with Purpose

Generative AI helps consultants quickly adapt long-form content for social channels—a time-consuming task that now takes minutes.

Prompt example:

• “Draft a LinkedIn post based on this blog. Keep it under 300 words, use a confident but not promotional tone, and include a soft CTA to ‘read more.’”

Rather than copy-pasting or summarizing manually, consultants are using AI to maintain message fidelity while adapting tone for platforms.

Content Development: From Blank Page to First Draft

AI is a powerful ally for consultants during content creation, especially when helping clients build narratives around strategic topics.

Prompt examples:

• “I’m writing a blog post on why AI is transforming enablement in financial services. Can you help me structure the intro based on this recent report?”
• “Suggest 3-5 whitepaper themes based on this company’s role in the X market.”
• “Paraphrase this client description into two concise sentences for use in a proposal.”
• “Clean up this paragraph explaining how we’ll support a client’s go-to-market strategy. Tone should be confident and clear.”
• “Write headline options for a report on the state of X industry. It should sound urgent and credible.”

These prompts are used to jump-start drafts, structure thinking, and reduce internal editing cycles.

 Interview Prep & Research: Faster Insight Development

Interview guides, customer conversations, and stakeholder research are critical—and often time-intensive. Our consultants use AI to shape and customize these tools more efficiently.

Prompt examples:

• “Refine this customer interview guide to focus on why customers switched from Competitor A to our client’s product.”
• “Adapt this expert interview guide from the healthcare vertical to apply to manufacturing.”
• “What internal questions should I ask when building messaging for a new vertical entry?”
• “Create a short questionnaire to screen for customers willing to participate in a success story interview.”

These prompts help ensure that research tools are personalized, strategic, and aligned with client needs.

Insight Synthesis: Turning Verbatim into Strategy

Many consultants use AI to distill raw feedback into strategic messaging, uncovering themes and packaging them for client presentations.

Prompt examples:

• “Summarize the top pain points across 10 customer interviews. Organize by theme and include direct quotes where useful.”
• “Bucket this spreadsheet of customer comments into onboarding, support, and product experience themes.”
• “Extract business value drivers from this verbatim feedback that align to our messaging pillars.”

When analyzing interviews or surveys, these prompts reduce hours of manual pattern recognition into actionable deliverables.

Internal Tools: Building Better Trackers and Templates

Consultants also use AI to create planning tools for client-facing workstreams, content schedules, and interview tracking.

Prompt example:

• “I’m creating a tracker for partner interview status, content development, and social rollout. What fields should I include?”

These micro-prompts help consultants quickly stand up project frameworks without overengineering.

Data Cleaning & Buyer Mapping: From Titles to Strategy

One of our consultants developed a highly structured prompt to help clean up messy, freeform job title data—commonly found in CRM systems or lead lists. The AI classifies each title by seniority level and department, making it easier to segment contacts and build more effective persona-based messaging.

Prompt example:

“You are a classification assistant specialized in [Industry] job titles. Your task is to analyze this list of job titles and assign each one to the most appropriate seniority level and department…”

This prompt outputs a clean three-column table:

Job Title | Department | Seniority Level

 —with categories like VP, C-Level, Customer Support, or Unknown if the data is ambiguous.

Consultants also use variants of this prompt to:

• Build hypothetical buying committees
  
• Map organizational roles in complex sales processes
  
• Identify influencers and decision-makers for ABM or campaign planning
  

⚠️ Data Tip: Never upload PII like names or emails—only job titles.

This kind of prompting moves beyond content and into the realm of sales alignment, segmentation, and operational efficiency.

Advanced Use Case: Prompt Frameworks as Strategic Tools

One Aventi consultant developed a reusable prompting framework to draft industry-specific solution briefs. This internal prompt includes fields for audience personas, content requirements, brand tone, product names, and customer use cases—mirroring how our consultants work cross-functionally on behalf of clients. Work like this represents the next evolution in prompting: not just asking questions, but building AI workflows that reflect business logic and client constraints.

Final Takeaway: Prompting Is Now a Core Consultant Skill

The most effective consultants aren’t using AI just to save time—they’re using it to scale thinking. Prompting well is now part of the job: being able to turn a vague need into a specific, structured, high-quality input that accelerates deliverables and insight. Stay tuned to our blog for future articles including prompts you can use yourself!

Want to see how Aventi can help your team do the same? We’re helping B2B tech companies use genAI to streamline campaign planning, messaging, and strategic content creation—with enterprise-level polish.

Let’s talk.

Interested in seeing more real examples? Ask us about how our consultants are integrating genAI into their daily client workflows.