Making Surveys Work for You

Making Surveys Work for You

Making Surveys Work for You    First ask WHY! I’ve seen it go like this: “I’ve found some marketing budget left to spend before the end of the year, and I’ve talked to Analyst Firm ABC about doing a survey for us. I’ll arrange a meeting to put some questions together...
Innovations In Customer Success

Innovations In Customer Success

Innovations In Customer Success Effective customer stories are a critical part of any company’s sales strategy and tactics. Prospects want to hear about the experiences of customers like them to better understand how they will benefit from a specific product or...
Virtual Events: Content is King

Virtual Events: Content is King

Virtual Events: Content is King   Out with the old… I admit it—I am a big fan of live events.  I love meeting customers and colleagues face to face.  I enjoy connecting with an audience on whose faces I can read interest, confusion, perhaps even light bulbs going off...
Product Marketing Collateral: 3 Things To Consider

Product Marketing Collateral: 3 Things To Consider

Product Marketing Collateral: 3 Things To Consider Every business has the same questions when it comes to effective product marketing for sales content. What kind of content do I need? Is my content leading to sales? How can I grow my client base? The overall question...