Aventi Group Insights

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yellow striped canvas beach chair on blue background for high value low urgency marketing projects

Product Marketing

[3 minute read]

5 High-Value, Low-Urgency Marketing Projects to Prioritize This Summer

Eric Rasmussen

Scissors cutting through a teal background, symbolizing strategic marketing budget cuts during a recession without sacrificing results.

Product Marketing

[5 minute read]

Marketing Budgets with Recession Looming: Seven Ways to Cut Your ‘23 Marketing Budget (Without Cutting Results)

Eric Rasmussen

American football player holding football representing sales kickoff events

Sales Enablement

[5 minute read]

5 Tips for a Great Sales Kickoff

Eric Rasmussen

Upward arrow rising above star ratings on a blue background, representing how focused vertical content drives stronger marketing performance and results

Content Marketing

[6 minute read]

Vertical Content: it′s Not Rocket Science, it′s Just Good Marketing

Eric Rasmussen

Hand placing an X on a tic-tac-toe board against a yellow background, representing strategic decisions around free trials as a competitive advantage or risk

Product Marketing

[6 minute read]

Your Company’s Free Trials Can Be a Competitive Weapon – For or against You!

Eric Rasmussen

Colorful face masks on a pink background, representing COVID-19 B2B tech marketing insights during the pandemic.

Product Marketing

[6 minute read]

6 COVID-19 B2B Tech Marketing Insights from 6 Days of Webinars

Eric Rasmussen

Person peeking over an open book against a colorful background, representing thoughtful strategies and tools for optimizing B2B content

Content Marketing

[4 minute read]

Tips & Tools for Optimizing Your B2B Content

Eric Rasmussen

Illustration of a glowing lightbulb on a teal background, representing a strategic B2B content audit and content prioritization.

Content Marketing

[7 minute read]

How to Stay on Top of your Assets in a Content-Heavy World

Eric Rasmussen

Person peeking over a pastel-colored surface with a curious expression, representing discovering hidden opportunities for your next career move

Product Marketing

[2 minute read]

Hidden Gems for Your Next Career Move

Eric Rasmussen

Hand holding a red alarm clock against a blue background, symbolizing quick B2B tech marketing tips for busy marketers.

Product Marketing

[3 minute read]

4 Fairly Fast Factoids for B2B Tech Marketers

Eric Rasmussen

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