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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
block puzzle with magnifying glass and finger lifting one block for customer insights
Product Marketing
[8 minute read]

Quick Customer Insights: The Key to Crafting Impactful Retention Strategies 
Michaela Gubbels Botha
Sketch of a consultant with a light bulb inside them to illustrate an effective product marketing consultant
Product Marketing
[7 minute read]

5 Ways to Get the Most Out of Your Consultants 
Michaela Gubbels Botha
assumptions in marketing hand holding orange and apple
Content Marketing Product Marketing
[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It
Michaela Gubbels Botha
Product-Marketing-The-Good-News-and-the-Not-so-Good-News
Product Marketing
[4 minute read]

Product Marketing: The Good News and…the Not so Good News
Michaela Gubbels Botha
making-marketing-more-human
GTM Strategy
[5 minute read]

Making Marketing More Human
Michaela Gubbels Botha
Product Marketing
[8 minute read]

Quick!… What’s the Difference Between Positioning, Messaging, and Value Props?
Michaela Gubbels Botha
Aventi_Group_Announces_New_Offering_Trial_Optimization_Assessment
Product Marketing
[1 minute read]

Aventi Group Announces New Offering: Trial Optimization Assessment
Michaela Gubbels Botha
creating a compelling ebook your audience will love
Content Marketing
[4 minute read]

How to Create a Compelling eBook Your Audience Will Love
Michaela Gubbels Botha

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