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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Product Launches
[8 minute read]

The Product Marketers Guide to Launching a New Product
Zoe Quinton
lightbulbs on blue background for product launch success
GTM Strategy
[8 minute read]

Product Marketing Consulting: Tips To Launch a Successful Campaign
Zoe Quinton
measuring cups on blue background for product marketing KPIs
Product Marketing
[1 minute read]

Mastering Product Marketing KPIs: A Comprehensive Guide to Key Performance Indicators
Zoe Quinton
Product Marketing
[5 minute read]

AI and Personalization in Product Marketing: Friend or Foe?
Zoe Quinton
hand on lightswitch with blue background for switching costs
Sales Enablement
[3 minute read]

Mastering the Art of Building Switching Costs into Your Product
Zoe Quinton
man walking up stairs on blue-green background for GTM plan with examples
GTM Strategy
[7 minute read]

7 Steps for Crafting an Effective Go-To-Market (GTM) Plan with Real-world Examples
Zoe Quinton
close-up portrait of a young woman with a face inside an empty yellow frame, that she holds in her hands, isolated on a pink background - for buyer personas.
Product Marketing
[7 minute read]

What Are Buyer Personas?
Zoe Quinton
stylish shoes, bright socks, and checkered brown pants of someone slipping for GTM strategy
GTM Strategy Product Marketing
[6 minute read]

5 Go-to-Market Tips for Product Marketing Success
Zoe Quinton
hourglass with yellow sand and background
Sales Enablement
[5 minute read]

Tips on How Marketing Can Help Create a Sense of Urgency in Sales
Zoe Quinton
Target board, red bull's eye icon inside the magnifying glass in hand
Product Marketing Sales Enablement
[7 minute read]

4 Tips to Building Powerful Buyer Personas
Zoe Quinton

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