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Your source for product marketing trends in B2B tech.

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Product Marketing
ightbulb and lamp icon on blocks for rethinking innovative marketing
Product Marketing
[8 minute read]

Creating Innovative Marketing Techniques
Sridhar Ramanathan
Dandelion image for 7 Topics Marketing Execs are Focused On
Product Marketing
[1 minute read]

The Top 7 Topics Marketing Executives are Focusing On
Dave Panek
blue blocks and an orange sphere on light blue background for external PMM talent
Product Marketing
[8 minute read]

7 Ways To Boost Your Internal PMM Team with External PMM Talent
Heather Nightingale
chess pieces on yellow background for modern competitive intelligence program
Product Marketing
[6 minute read]

How to Establish a Modern Competitive Intelligence Program
Tim Rhodes
Sketch of a consultant with a light bulb inside them to illustrate an effective product marketing consultant
Product Marketing
[7 minute read]

5 Ways to Get the Most Out of Your Consultants 
Michaela Gubbels Botha
blue background with hand placing puzzle block for PMA recap
Product Marketing
[7 minute read]

State of Product Marketing Update: PMA Summit Recap
Dave Panek
Podcast microphone
Product Marketing
[1 minute read]

Marketing Executives’ Top Post-Pandemic Priorities
Sridhar Ramanathan
pink scissors cutting blue trapezoid for budget cuts
Product Marketing
[5 minute read]

Marketing Budgets with Recession Looming: Seven Ways to Cut Your ‘23 Marketing Budget (Without Cutting Results)
Eric Rasmussen
hand holding a wooden cube with a question mark near a piggy bank for budgetary guidance
Product Marketing
[8 minute read]

Budgetary Guidance for CMOS, Product Marketing Directors, and VPs of Marketing
Sridhar Ramanathan
Studio microphone for recording podcasts over blue background
Product Marketing
[1 minute read]

What’s Behind Sales and Marketing Misalignment?
Sridhar Ramanathan

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