The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

5 Reasons to Gut Check What Customers Say

Most recently, my business partners at Aventi Group and I helped a progressive and fast-growing SaaS company evaluate a potential market expansion opportunity and strategies for market entry. I spoke with a number of leading-edge companies in various industries...

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Sales Enablement and Training

Sales enablement and training should be more than providing a playbook just before a product launch, or an hour long training session held quarterly. Enabling your sales reps to succeed requires training tailored to their individual or group...

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