The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Making Surveys Work for You

Making Surveys Work for You    First ask WHY! I’ve seen it go like this: “I’ve found some marketing budget left to spend before the end of the year, and I’ve talked to Analyst Firm ABC about doing a survey for us. I’ll arrange a meeting to put some questions together...

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Virtual Events: Delight Your Audiences

VIRTUAL EVENTS: DELIGHT YOUR AUDIENCES “Always make the audience suffer as much as possible” – Alfred Hitchcock This may have worked well for Alfred Hitchcock, but it certainly won’t work for your virtual events.  In this day of COVID-19 health and related financial...

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