The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

Go-To-Market Experts Are Essential To Success

Go-To-Market Experts Are Essential To Success   If you’re like most people, you revere experts.  When something hurts or you’re not feeling well, you go to doctor and maybe even a specialist.  When you need to sell your house, you hire a realtor.  And the same...

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The Complete Guide To Customer Pain Points

The Complete Guide to Customer Pain Points At its core, the nature of business is the offering of goods or services that will benefit the customer. No matter how great a product is, customers will not purchase it unless it offers an improvement over the current status...

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