The Aventi Group Blog

New ideas, fresh perspectives and best practices for product marketing success

5 Ways to Boost Your Product Launch

Product launches are one of the biggest milestones for all companies. Announcing something new can invigorate sales teams and the company at large. Most importantly launches let customers know you are improving their services with innovations and more competitive...

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Staff Profile: Tanya Candia

Name: Tanya Candia Background: Information Security, Product Management, Marketing Experience: • Software engineering in manufacturing • VP of Marketing at F-Secure Location: San Francisco Bay Area Fun Fact: Tanya is a well-traveled, no-nonsense hiker, having...

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How to Promote Content After It’s Written

Creating well-produced, well-written, and interesting content is only the first step in promoting a company’s brand and products. To get the most value out of that content, you need a plan for regularly sharing it with your audience and reminding them that it’s there....

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