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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
yellow striped canvas beach chair on blue background for high value low urgency marketing projects
Product Marketing
[3 minute read]

5 High-Value, Low-Urgency Marketing Projects to Prioritize This Summer
Eric Rasmussen
American football player holding football
Sales Enablement
[5 minute read]

5 Tips for a Great Sales Kickoff
Eric Rasmussen
Upward arrow rising above star ratings on a blue background, representing how focused vertical content drives stronger marketing performance and results
Content Marketing
[6 minute read]

Vertical Content: it′s Not Rocket Science, it′s Just Good Marketing
Eric Rasmussen
Hand placing an X on a tic-tac-toe board against a yellow background, representing strategic decisions around free trials as a competitive advantage or risk
Product Marketing
[6 minute read]

Your Company’s Free Trials Can Be a Competitive Weapon – For or against You!
Eric Rasmussen
Person peeking over an open book against a colorful background, representing thoughtful strategies and tools for optimizing B2B content
Content Marketing
[4 minute read]

Tips & Tools for Optimizing Your B2B Content
Eric Rasmussen
Person peeking over a pastel-colored surface with a curious expression, representing discovering hidden opportunities and unexpected career paths
Product Marketing
[2 minute read]

Hidden Gems for Your Next Career Move
Eric Rasmussen

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