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Aventi Blog

Your source for product marketing trends in B2B tech.

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yellow striped canvas beach chair on blue background for high value low urgency marketing projects
Product Marketing
[3 minute read]

5 High-Value, Low-Urgency Marketing Projects to Prioritize This Summer
Eric Rasmussen
pink scissors cutting blue trapezoid for budget cuts
Product Marketing
[5 minute read]

Marketing Budgets with Recession Looming: Seven Ways to Cut Your ‘23 Marketing Budget (Without Cutting Results)
Eric Rasmussen
American football player holding football
Sales Enablement
[5 minute read]

5 Tips for a Great Sales Kickoff
Eric Rasmussen
creating stellar vertical content
Content Marketing
[6 minute read]

Vertical Content: it′s Not Rocket Science, it′s Just Good Marketing
Eric Rasmussen
free-trials can be a competitive weapon
Product Marketing
[6 minute read]

Your Company’s Free Trials Can Be a Competitive Weapon – For or against You!
Eric Rasmussen
Six COVID-19 B2B Tech Marketing Insights from Six Days of Webinars
Product Marketing
[6 minute read]

6 COVID-19 B2B Tech Marketing Insights from 6 Days of Webinars
Eric Rasmussen
Content Marketing
[4 minute read]

Tips & Tools for Optimizing Your B2B Content
Eric Rasmussen
Staying on Top of your Assets in a Content-Heavy World
Content Marketing
[6 minute read]

How to Stay on Top of your Assets in a Content-Heavy World
Eric Rasmussen
Hidden Gems for Your Next Career Move Product Marketing
Product Marketing
[2 minute read]

Hidden Gems for Your Next Career Move
Eric Rasmussen
person holding red alarm clock in her hand on blue background closeup
Product Marketing
[2 minute read]

4 Fairly Fast Factoids for B2B Tech Marketers
Eric Rasmussen

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