Aventi Group Insights

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big red circles on a bright yellow background for the Inc 5000 award

Product Marketing

[3 minute read]

Aventi Group Ranks on the 2022 Inc. 5000 List

Sridhar Ramanathan

american woman in colorful shirt looking on camera and gesturing heart shape with hands, isolated over blue background for Product Marketing’s Shift to External Expertise

Product Marketing

[4 minute read]

New Report Highlights Product Marketing’s Rapid Shift to External Expertise

Sridhar Ramanathan

Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background for Aventi Announcement.

Product Marketing

[2 minute read]

Aventi Group Announces Will Scott as Partner

Sridhar Ramanathan

Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background for Aventi Announcement.

Product Marketing

[2 minute read]

Aventi Group Announces Dave Panek as Partner

Sridhar Ramanathan

3d illustration. Ladder on yellow wall background for writing a killer creative brief.

Content Marketing

[7 minute read]

7 Steps to Writing a Killer Creative Brief for Your B2B Content

Sridhar Ramanathan

Hand holding a paper cutout of a bright red heart against a blue background representing winning over your channel partners sales reps

Sales Enablement

[7 minute read]

How to Win Over Your Channel Partners’ Sales Reps

Sridhar Ramanathan

Ladder leading up to a bullseye target, representing the importance of a clear value prop in achieving business goals

Product Marketing

[10 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One

Sridhar Ramanathan

Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background for Aventi Announcement.

Product Marketing

[2 minute read]

Lori Siragusa Joins Aventi Group as Business Development Executive

Sridhar Ramanathan

Studio microphone for recording podcasts over blue background

Product Marketing

[32 minute read]

Podcast: How SaaS Companies Might Think About Their Marketing Channels

Sridhar Ramanathan

Safety cone and a helmet on a green background in the studio for Warning Signs to Avert GTM Misfires in 2021

GTM Strategy

[7 minute read]

3 Warning Signs to Avert GTM Misfires in 2021

Sridhar Ramanathan

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