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Your source for product marketing trends in B2B tech.

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Content Marketing
Happy woman holding heart in front of eyes for customer stories
Content Marketing
[8 minute read]

You Can’t Have Too Many Great Customer Stories
Jan Gardiner
assumptions in marketing hand holding orange and apple
Content Marketing Product Marketing
[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It
Michaela Gubbels Botha
person holding record in front of face
Content Marketing
[8 minute read]

Why the White Paper Isn’t Dead
Sarah Sorensen
yellow ladder on yellow background
Content Marketing
[7 minute read]

7 Steps to Writing a Killer Creative Brief for Your B2B Content
Sridhar Ramanathan
creating stellar vertical content
Content Marketing
[6 minute read]

Vertical Content: it′s Not Rocket Science, it′s Just Good Marketing
Eric Rasmussen
hand holding yellow lightbulb against yellow background
Content Marketing
[8 minute read]

On Creativity: 3 Ways to Boost Your Marketing Prowess
Sridhar Ramanathan
Making-surveys-work-for-you-2
Content Marketing
[9 minute read]

Making Surveys Work for You
Jan Gardiner
innovations in customer success
Content Marketing
[10 minute read]

Innovations In Customer Success
Jeff Thompson
Virtual Events: Content is King
Content Marketing
[6 minute read]

Virtual Events: Content is King
Jan Gardiner
Product Marketing Collateral: 3 Things To Consider
Content Marketing
[3 minute read]

Product Marketing Collateral: 3 Things to Consider
Aventi Group

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