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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Product Marketing
pink scissors cutting blue trapezoid for budget cuts
Product Marketing
[5 minute read]

Marketing Budgets with Recession Looming: Seven Ways to Cut Your ‘23 Marketing Budget (Without Cutting Results)
Eric Rasmussen
hand holding a wooden cube with a question mark near a piggy bank for budgetary guidance
Product Marketing
[8 minute read]

Budgetary Guidance for CMOS, Product Marketing Directors, and VPs of Marketing
Sridhar Ramanathan
Studio microphone for recording podcasts over blue background
Product Marketing
[1 minute read]

What’s Behind Sales and Marketing Misalignment?
Sridhar Ramanathan
hand holding chat bubble with question mark
Product Marketing Sales Enablement
[4 minute read]

Why We Should Start With Who … Not Why
Bill Reed
Product Marketing
[3 minute read]

Aventi Group Ranks on the 2022 Inc. 5000 List
Sridhar Ramanathan
fist bump for Product Marketing and Campaign Management Partnership
Product Marketing
[7 minute read]

4 Product Marketing and Campaign Management Partnership Strategies
Celeste Jacroux
three blue blocks with concept of business strategy and action plan for blog "4 ways big data powers b2b marketers"
GTM Strategy Product Marketing Programs & Campaigns Sales Enablement
[6 minute read]

4 Ways Big Data Powers B2B Marketers
Dave Panek
PC mouse, magnifier on purple background - for What is Product Marketing, and Why Does it Matter?
Product Marketing
[5 minute read]

Product Marketing and Why It Matters
Sasha Mostofi-Jorgensen
hand holding small disk with target for channel marketing challenge
GTM Strategy Product Marketing
[8 minute read]

5 Steps to Creating a Winning Channel Marketing Strategy
Will Scott
close-up portrait of a young woman with a face inside an empty yellow frame, that she holds in her hands, isolated on a pink background - for buyer personas.
Product Marketing
[7 minute read]

What Are Buyer Personas?
Zoe Quinton

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