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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Product Marketing
Product Marketing
[3 minute read]

Aventi Group Ranks on the 2022 Inc. 5000 List
Sridhar Ramanathan
fist bump for Product Marketing and Campaign Management Partnership
Product Marketing
[7 minute read]

4 Product Marketing and Campaign Management Partnership Strategies
Celeste Jacroux
three blue blocks with concept of business strategy and action plan for blog "4 ways big data powers b2b marketers"
GTM Strategy Product Marketing Programs & Campaigns Sales Enablement
[6 minute read]

4 Ways Big Data Powers B2B Marketers
Dave Panek
PC mouse, magnifier on purple background - for What is Product Marketing, and Why Does it Matter?
Product Marketing
[5 minute read]

Product Marketing and Why It Matters
Sasha Mostofi-Jorgensen
hand holding small disk with target for channel marketing challenge
GTM Strategy Product Marketing
[8 minute read]

5 Steps to Creating a Winning Channel Marketing Strategy
Will Scott
close-up portrait of a young woman with a face inside an empty yellow frame, that she holds in her hands, isolated on a pink background - for buyer personas.
Product Marketing
[7 minute read]

What Are Buyer Personas?
Zoe Quinton
stylish shoes, bright socks, and checkered brown pants of someone slipping for GTM strategy
GTM Strategy Product Marketing
[6 minute read]

5 Go-to-Market Tips for Product Marketing Success
Zoe Quinton
american woman in colorful shirt looking on camera and gesturing heart shape with hands, isolated over blue background
Product Marketing
[4 minute read]

New Report Highlights Product Marketing’s Rapid Shift to External Expertise
Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Will Scott as Partner
Sridhar Ramanathan
assumptions in marketing hand holding orange and apple
Content Marketing Product Marketing
[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It
Michaela Gubbels Botha

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