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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post
GTM Strategy
[14 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and executed … Continued

Jennifer Kling

Highlights

Product Marketing
[14 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Product Marketing
[14 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
Cybersecurity
[14 minute read]

5 Essential Strategies for Mastering Cybersecurity Product Marketing
Zoe Quinton
Product Marketing
[14 minute read]

Retainer vs. Deliverable: Choosing the Right Model to Support Your Business Goals
Jennifer Kling
Recent Posts
rocketship growth
GTM Strategy
[14 minute read]

Rocketship Growth — the Who, What, and How
Sreenath Kizhakkedath
Product Marketing
[8 minute read]

Quick!… What’s the Difference Between Positioning, Messaging, and Value Props?
Michaela Gubbels Botha
Warning Signs to Avert GTM Misfires in 2021
GTM Strategy
[6 minute read]

3 Warning Signs to Avert GTM Misfires in 2021
Sridhar Ramanathan
hand holding yellow lightbulb against yellow background
Content Marketing
[8 minute read]

On Creativity: 3 Ways to Boost Your Marketing Prowess
Sridhar Ramanathan
stage light against green background
Product Marketing
[5 minute read]

From Passive Program to Marketing Main Event: Is Your Trial Ready for Prime-Time?
Lindsay Cunningham
mic on dark blue background
Sales Enablement
[1 minute read]

#AventiLive Chat: Channel Sales – What Really Works to Drive Successful Partnerships
Jaime Ribakovs
free-trials can be a competitive weapon
Product Marketing
[6 minute read]

Your Company’s Free Trials Can Be a Competitive Weapon – For or against You!
Eric Rasmussen
Aventi_Group_Announces_New_Offering_Trial_Optimization_Assessment
Product Marketing
[1 minute read]

Aventi Group Announces New Offering: Trial Optimization Assessment
Michaela Gubbels Botha
Targeting-its-about-choosing-your-customers
GTM Strategy
[4 minute read]

Targeting: It’s About Choosing Your Customers
Sridhar Ramanathan
Social Media
[4 minute read]

Social Media FOMO: Do You Really Need a Channel for That?
Marie Melgaard
Practical ABM Tips for a Virtual World
Programs & Campaigns
[3 minute read]

Practical ABM Tips for a Virtual World
Sasha Mostofi-Jorgensen
Tips for Choosing the Right Social Media Platform for Your Business
Social Media
[4 minute read]

6 Tips for Choosing the Right Social Media Platform for Your Business
Marie Melgaard
Sales Enablement
[5 minute read]

Competitive Battlecards: How to Deliver Battlecards Sales Reps Will Love
Sridhar Ramanathan
Social Media
[1 minute read]

#AventiLive Chat: The What, Why, and How of Effective Social Media Campaigns
Jaime Ribakovs
Sales Enablement
[2 minute read]

#AventiLive Chat: How to Increase a Sense of Urgency with Your Prospects and Customers
Jaime Ribakovs
Product Marketing
[6 minute read]

6 COVID-19 B2B Tech Marketing Insights from 6 Days of Webinars
Eric Rasmussen

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