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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post
GTM Strategy
[4 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and executed … Continued

Jennifer Kling

Highlights

Product Marketing
[4 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Product Marketing
[4 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
Cybersecurity
[4 minute read]

5 Essential Strategies for Mastering Cybersecurity Product Marketing
Zoe Quinton
Product Marketing
[4 minute read]

Retainer vs. Deliverable: Choosing the Right Model to Support Your Business Goals
Jennifer Kling
Recent Posts
Targeting-its-about-choosing-your-customers
GTM Strategy
[4 minute read]

Targeting: It’s About Choosing Your Customers
Sridhar Ramanathan
Social Media
[4 minute read]

Social Media FOMO: Do You Really Need a Channel for That?
Marie Melgaard
Practical ABM Tips for a Virtual World
Programs & Campaigns
[3 minute read]

Practical ABM Tips for a Virtual World
Sasha Mostofi-Jorgensen
Tips for Choosing the Right Social Media Platform for Your Business
Social Media
[4 minute read]

6 Tips for Choosing the Right Social Media Platform for Your Business
Marie Melgaard
Competitive_Battlecards_How_to_Deliver_Battlecards_Sales_Reps_Will_Love
Sales Enablement
[5 minute read]

Competitive Battlecards: How to Deliver Battlecards Sales Reps Will Love
Sridhar Ramanathan
Six COVID-19 B2B Tech Marketing Insights from Six Days of Webinars
Product Marketing
[6 minute read]

6 COVID-19 B2B Tech Marketing Insights from 6 Days of Webinars
Eric Rasmussen
close up of calendar, pencil and alarm clock on the green table background, planning for business meeting or travel planning concept
Social Media
[5 minute read]

Tech Happens: What to Do When Online Event Plans Go Awry
Marie Melgaard
12_Tips_for_Live_Streaming_with_Socialive_and_Other_Tools
Social Media
[6 minute read]

Tech Happens: 12 Tips for Live Streaming with Socialive and Other Tools
Marie Melgaard
woman sitting on chair looking at laptop
Programs & Campaigns
[7 minute read]

Virtual Events: Delight Your Audiences
Jan Gardiner
How to Conduct a Social Media Competitive Analysis
Social Media
[5 minute read]

How to Conduct a Social Media Competitive Analysis
Marie Melgaard
innovations in customer success
Content Marketing
[10 minute read]

Innovations In Customer Success
Jeff Thompson
Virtual Events: Content is King
Content Marketing
[6 minute read]

Virtual Events: Content is King
Jan Gardiner
Social Media
[4 minute read]

Social Media Engagement: How to Raise the Bar
Marie Melgaard
Content Marketing
[3 minute read]

Product Marketing Collateral: 3 Things to Consider
Aventi Group
Social Media
[6 minute read]

6 Tips for Social Media Copywriting
Roger Park
Social Media
[10 minute read]

Social Media Management – How Long Does it Take?
Marie Melgaard

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