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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post

blue blocks and an orange sphere on light blue background for external PMM talent
Product Marketing
[12 minute read]

7 Ways To Boost Your Internal PMM Team with External PMM Talent

Boost Your Internal Product Marketing Management Team with External PMM Talent Demand for product marketing talent is at an all-time high, with jobs posted daily on LinkedIn and PMA job boards. Executives, especially in tech companies, are looking for someone special who can straddle the lines of product, technical, marketing, and sales to bring their … Continued

Heather Nightingale

Highlights

Social Media
[12 minute read]

10 Tips for Handling Bad Press on Social Media
Marie Melgaard
Content Marketing
[12 minute read]

7 Best Practices for Hiring Quality Copywriters
Aventi Group
Sales Enablement
[12 minute read]

#AventiLive Chat: How to Increase a Sense of Urgency with Your Prospects and Customers
Jaime Ribakovs
Recent Posts
How to Build a Go-to-Market Strategy? Complete Guide
GTM Strategy
[12 minute read]

How to Build a Go-to-Market Strategy? Complete Guide for 2024
Sridhar Ramanathan
Product Marketing Metrics: Measuring The Outcomes That Matter
Product Marketing
[8 minute read]

Product Marketing Metrics: Measuring the Outcomes That Matter
Sridhar Ramanathan
go-to-market experts are essential to success
Product Marketing
[4 minute read]

Go-To-Market Experts Are Essential To Success
Matt Bramson
4 Step Framework For Product Messaging Made Easy
Content Marketing
[10 minute read]

Product Messaging Made Easy: A 4-Step Framework
Beth Nagengast
Product Marketing Questions to Get at Customer Pain Points
Product Marketing
[3 minute read]

10 Questions to Get at Customer Pain Points
Sridhar Ramanathan
8 Steps to Creating Integrated B2B Marketing Campaigns That Drive Results
Programs & Campaigns
[9 minute read]

8 Steps to Creating Integrated B2B Marketing Campaigns That Drive Results
Sasha Mostofi-Jorgensen
Complete Guide To Customer Pain Points
Product Marketing
[11 minute read]

The Complete Guide to Customer Pain Points
Aventi Group
what makes a great b2b marketing consultant
Product Marketing
[2 minute read]

What Makes a Great B2B Marketing Consultant? Part II
Jeff Thompson
top characteristics of great b2b marketing consultants
Product Marketing
[5 minute read]

Top Characteristics of Great B2B Marketing Consultants
Jeff Thompson
creating a compelling ebook your audience will love
Content Marketing
[4 minute read]

How to Create a Compelling eBook Your Audience Will Love
Michaela Gubbels Botha
Hiring Outside Experts for Your Tech Content
Content Marketing
[5 minute read]

When Should You Hire Outside Experts for Your Tech Content?
Sridhar Ramanathan
how to manage upwards
Product Marketing
[7 minute read]

How to Manage Upwards
Sridhar Ramanathan
Product Marketing
[2 minute read]

Aventi Group Names 2 New Partners
Sridhar Ramanathan
GTM Strategy
[6 minute read]

The Upside of a Downturn: 10 Tips to Winning in 2019
Sridhar Ramanathan
Sales Enablement
[4 minute read]

Unleashing the Power of the Sales Playbook
Tanya Candia
Product Marketing
[2 minute read]

4 Fairly Fast Factoids for B2B Tech Marketers
Eric Rasmussen

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