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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories AI for Product Marketers Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post
GTM Strategy
[1 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and executed … Continued

Jennifer Kling

Highlights

Product Marketing
[1 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Product Marketing
[1 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
Cybersecurity
[1 minute read]

5 Essential Strategies for Mastering Cybersecurity Product Marketing
Zoe Quinton
Product Marketing
[1 minute read]

Retainer vs. Deliverable: Choosing the Right Model to Support Your Business Goals
Jennifer Kling
Recent Posts
Programs & Campaigns
[1 minute read]

#AventiLive Chat: 4 Practical ABM Tips for Engaging Customers in a Virtual World
Jaime Ribakovs
Tips for Handling Bad Press on Social Media
Social Media
[5 minute read]

10 Tips for Handling Bad Press on Social Media
Marie Melgaard
Launching Products Into a New Market
Product Launches
[3 minute read]

Launching Products Into a New Market
Sasha Mostofi-Jorgensen
Social Media Marketing in a Crisis: Stop, Think, Breathe
Social Media
[6 minute read]

Marketing in a Crisis: Stop, Think, Breathe
Marie Melgaard
6 Tips for Using Event Hashtags and Why They Matter
Social Media
[5 minute read]

6 Tips for Using Event Hashtags and Why They Matter
Marie Melgaard
Content - Bringing the Power of Storytelling
Content Marketing
[7 minute read]

Customer Case Studies: Bringing the Power of Storytelling
Sridhar Ramanathan
Getting Started with Social Media Video: Execution
Social Media
[13 minute read]

Tips for Getting Started with Social Media Video: Execution
Marie Melgaard
Sales Enablement
[6 minute read]

Sales Enablement Scorecard
Sridhar Ramanathan
Camera on tripod, laptop on orange background.
Social Media
[8 minute read]

Tips for Getting Started with Social Media Video: The Equipment
Marie Melgaard
communication strategy for audience
Social Media
[4 minute read]

Communication Strategy: “A” Is for Audience
Marie Melgaard
Content Marketing
[4 minute read]

Tips & Tools for Optimizing Your B2B Content
Eric Rasmussen
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Social Media
[2 minute read]

Aventi Group Announces New Partner to Grow its Social Media Offering
Jaime Ribakovs
Content Marketing
[10 minute read]

The 7 Ups of Building Credibility Through Analyst Relations
Andrew Lochart
Sales Enablement
[6 minute read]

Sales Enablement and Training
Sridhar Ramanathan
Product Marketing
[2 minute read]

Aventi Group Welcomes Sasha Mostofi-Jorgensen and Eric Rasmussen as New Partners
Sridhar Ramanathan
Content Marketing
[5 minute read]

Content Strategy Versus the Checkbox Approach to Content Marketing
Roger Park

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