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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks
Programs & Campaigns
[6 minute read]

Product-Led Sales: Redefining Growth Strategies in Cybersecurity
Sridhar Ramanathan
Trends, Tips & Tricks
[10 minute read]

Transforming B2B Messaging: Incorporating AI Capabilities for a Genuine Impact
Sridhar Ramanathan
ightbulb and lamp icon on blocks for rethinking innovative marketing
Product Marketing
[8 minute read]

Creating Innovative Marketing Techniques
Sridhar Ramanathan
Hand holding piece of wooden block puzzle. wood cube stacking.
GTM Strategy
[9 minute read]

The Top 8 Elements of a Successful Go-to-Market (GTM) Plan
Sridhar Ramanathan
Podcast microphone
Product Marketing
[1 minute read]

Marketing Executives’ Top Post-Pandemic Priorities
Sridhar Ramanathan
hand holding a wooden cube with a question mark near a piggy bank for budgetary guidance
Product Marketing
[8 minute read]

Budgetary Guidance for CMOS, Product Marketing Directors, and VPs of Marketing
Sridhar Ramanathan
Studio microphone for recording podcasts over blue background
Product Marketing
[1 minute read]

What’s Behind Sales and Marketing Misalignment?
Sridhar Ramanathan
woman dressed as superhero for sales enablement success
Sales Enablement
[7 minute read]

5 Superpowers for Sales Enablement Success
Sridhar Ramanathan
Product Marketing
[3 minute read]

Aventi Group Ranks on the 2022 Inc. 5000 List
Sridhar Ramanathan
american woman in colorful shirt looking on camera and gesturing heart shape with hands, isolated over blue background
Product Marketing
[4 minute read]

New Report Highlights Product Marketing’s Rapid Shift to External Expertise
Sridhar Ramanathan

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