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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post

blue blocks and an orange sphere on light blue background for external PMM talent
Product Marketing
[5 minute read]

7 Ways To Boost Your Internal PMM Team with External PMM Talent

Boost Your Internal Product Marketing Management Team with External PMM Talent Demand for product marketing talent is at an all-time high, with jobs posted daily on LinkedIn and PMA job boards. Executives, especially in tech companies, are looking for someone special who can straddle the lines of product, technical, marketing, and sales to bring their … Continued

Heather Nightingale

Highlights

Social Media
[5 minute read]

10 Tips for Handling Bad Press on Social Media
Marie Melgaard
Content Marketing
[5 minute read]

7 Best Practices for Hiring Quality Copywriters
Aventi Group
Sales Enablement
[5 minute read]

#AventiLive Chat: How to Increase a Sense of Urgency with Your Prospects and Customers
Jaime Ribakovs
Recent Posts
origami crane flying from hand
Product Launches
[5 minute read]

Product Launch Best Practices for Go-to-Market Success
Sasha Mostofi-Jorgensen
Portrait of attentive curious brunette man focusing through photo frame made of fingers. indoor studio shot isolated on orange background
Product Marketing
[5 minute read]

Personas Are People Too
Rebecca Dark
American football player holding football
Sales Enablement
[5 minute read]

5 Tips for a Great Sales Kickoff
Eric Rasmussen
happy woman with announcement standing isolated over blue background looking aside.
Product Marketing
[11 minute read]

Messaging House Rules: Are You On Message? (Part 2)
Will Scott
hands holding tools and computer against pink for messaging house
Product Marketing
[5 minute read]

On Message or Off Message? Messaging House Rules
Will Scott
yellow ladder on yellow background
Content Marketing
[7 minute read]

7 Steps to Writing a Killer Creative Brief for Your B2B Content
Sridhar Ramanathan
orange typewriter and crumpled paper on bright blue background naming project aventi
Product Marketing
[5 minute read]

7 Tips for Keeping Your Product Naming Project on Track
Mike Mooney
Target board, red bull's eye icon inside the magnifying glass in hand
Product Marketing Sales Enablement
[7 minute read]

4 Tips to Building Powerful Buyer Personas
Zoe Quinton
hand holding pinwheel
Product Marketing
[5 minute read]

5 Reasons to Replace your Marketing Funnel with the Flywheel
Dave Panek
mic on turquoise background
Product Launches
[1 minute read]

#AventiLive Chat: Launch Best Practices for Go-to-Market Success
Christina Ditzel
hand holding compass against bright pink background image for marketing blog
GTM Strategy
[7 minute read]

7 Tips for Creating a B2B Marketing Strategy for Uncertain Times
Zoe Quinton
Hand holding heart
Sales Enablement
[5 minute read]

How to Win Over Your Channel Partners’ Sales Reps
Sridhar Ramanathan
Product Marketing
[6 minute read]

The Brave (and not-so-new) World of Hybrid Workplaces
Jeff Thompson
Sales Enablement
[4 minute read]

Sales Playbooks That Sellers Actually Love
Sasha Mostofi-Jorgensen
Content Marketing
[6 minute read]

Vertical Content: it′s Not Rocket Science, it′s Just Good Marketing
Eric Rasmussen
Product Marketing
[9 minute read]

What Makes a Great Value Prop–and Why Your Company Needs One
Sridhar Ramanathan

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