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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post
GTM Strategy
[7 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and executed … Continued

Jennifer Kling

Highlights

Product Marketing
[7 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Product Marketing
[7 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
Cybersecurity
[7 minute read]

5 Essential Strategies for Mastering Cybersecurity Product Marketing
Zoe Quinton
Product Marketing
[7 minute read]

Retainer vs. Deliverable: Choosing the Right Model to Support Your Business Goals
Jennifer Kling
Recent Posts
close-up portrait of a young woman with a face inside an empty yellow frame, that she holds in her hands, isolated on a pink background - for buyer personas.
Product Marketing
[7 minute read]

What Are Buyer Personas?
Zoe Quinton
stylish shoes, bright socks, and checkered brown pants of someone slipping for GTM strategy
GTM Strategy Product Marketing
[6 minute read]

5 Go-to-Market Tips for Product Marketing Success
Zoe Quinton
hand holding lightbulb between a crumbled piece of yellow paper and green paper - against lime green background
GTM Strategy
[8 minute read]

Product Led Growth: What No One Tells You About That You Really Need to Know
Chris Mele
american woman in colorful shirt looking on camera and gesturing heart shape with hands, isolated over blue background
Product Marketing
[4 minute read]

New Report Highlights Product Marketing’s Rapid Shift to External Expertise
Sridhar Ramanathan
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Will Scott as Partner
Sridhar Ramanathan
hourglass with yellow sand and background
Sales Enablement
[5 minute read]

Tips on How Marketing Can Help Create a Sense of Urgency in Sales
Zoe Quinton
assumptions in marketing hand holding orange and apple
Content Marketing Product Marketing
[8 minute read]

Making Assumptions in Marketing: Just Don’t Do It
Michaela Gubbels Botha
Aventi Partnership Announcement. Hand is hold megaphone and wear grey suit on green or mint or Tiffany Blue background.
Product Marketing
[2 minute read]

Aventi Group Announces Dave Panek as Partner
Sridhar Ramanathan
man holding candy bar
GTM Strategy
[1 minute read]

Marketing Is Not a Vending Machine: Rethinking ROI for the Complex Digital Era
Kathleen Schaub
person holding record in front of face
Content Marketing
[8 minute read]

Why the White Paper Isn’t Dead
Sarah Sorensen
origami crane flying from hand
Product Launches
[5 minute read]

Product Launch Best Practices for Go-to-Market Success
Sasha Mostofi-Jorgensen
Portrait of attentive curious brunette man focusing through photo frame made of fingers. indoor studio shot isolated on orange background
Product Marketing
[5 minute read]

Personas Are People Too
Rebecca Dark
Sales Enablement
[5 minute read]

5 Tips for a Great Sales Kickoff
Eric Rasmussen
Product Marketing
[11 minute read]

Messaging House Rules: Are You On Message? (Part 2)
Will Scott
Product Marketing
[5 minute read]

On Message or Off Message? Messaging House Rules
Will Scott
Content Marketing
[7 minute read]

7 Steps to Writing a Killer Creative Brief for Your B2B Content
Sridhar Ramanathan

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