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Aventi Blog

Your source for product marketing trends in B2B tech.

All Categories Content Marketing Cybersecurity GTM Strategy Product Launches Product Marketing Programs & Campaigns Sales Enablement Social Media Trends, Tips & Tricks

Featured Post
GTM Strategy
[1 minute read]

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy

Introducing Aventi GTM Sprint: Fast Track to an Impactful Go-to-Market Strategy Bringing a product or solution to market is often daunting. The pressure is on to deliver rapid growth, secure market share, and impress both customers and investors. Yet, achieving these milestones often requires a robust go-to-market (GTM) plan; one that’s concise, compelling, and executed … Continued

Jennifer Kling

Highlights

Product Marketing
[1 minute read]

How GenAI is Revolutionizing Market Segmentation in Product Marketing
Zoe Quinton
Product Marketing
[1 minute read]

Breaking Down Silos: How CMOs Can Drive Better Collaboration Between Teams
Suresh Balasubramanian
Cybersecurity
[1 minute read]

5 Essential Strategies for Mastering Cybersecurity Product Marketing
Zoe Quinton
Product Marketing
[1 minute read]

Retainer vs. Deliverable: Choosing the Right Model to Support Your Business Goals
Jennifer Kling
Recent Posts
Studio microphone for recording podcasts over blue background
Product Marketing
[1 minute read]

What’s Behind Sales and Marketing Misalignment?
Sridhar Ramanathan
hands holding puzzle pieces of an arrow for sales enablement and mentorship
Sales Enablement
[5 minute read]

Maximize Your Sales Enablement Potential with the Power of Mentorship
Pankaj Srivastava
Happy woman holding heart in front of eyes for customer stories
Content Marketing
[8 minute read]

You Can’t Have Too Many Great Customer Stories
Jan Gardiner
hand on lightswitch with blue background for switching costs
Sales Enablement
[3 minute read]

Mastering the Art of Building Switching Costs into Your Product
Zoe Quinton
woman dressed as superhero for sales enablement success
Sales Enablement
[7 minute read]

5 Superpowers for Sales Enablement Success
Sridhar Ramanathan
hand holding chat bubble with question mark
Product Marketing Sales Enablement
[4 minute read]

Why We Should Start With Who … Not Why
Bill Reed
man walking up stairs on blue-green background for GTM plan with examples
GTM Strategy
[7 minute read]

7 Steps for Crafting an Effective Go-To-Market (GTM) Plan with Real-world Examples
Zoe Quinton
Product Marketing
[3 minute read]

Aventi Group Ranks on the 2022 Inc. 5000 List
Sridhar Ramanathan
fist bump for Product Marketing and Campaign Management Partnership
Product Marketing
[7 minute read]

4 Product Marketing and Campaign Management Partnership Strategies
Celeste Jacroux
three blue blocks with concept of business strategy and action plan for blog "4 ways big data powers b2b marketers"
GTM Strategy Product Marketing Programs & Campaigns Sales Enablement
[6 minute read]

4 Ways Big Data Powers B2B Marketers
Dave Panek
PC mouse, magnifier on purple background - for What is Product Marketing, and Why Does it Matter?
Product Marketing
[5 minute read]

Product Marketing and Why It Matters
Sasha Mostofi-Jorgensen
hand holding small disk with target for channel marketing challenge
GTM Strategy Product Marketing
[8 minute read]

5 Steps to Creating a Winning Channel Marketing Strategy
Will Scott
Product Marketing
[7 minute read]

What Are Buyer Personas?
Zoe Quinton
GTM Strategy Product Marketing
[6 minute read]

5 Go-to-Market Tips for Product Marketing Success
Zoe Quinton
GTM Strategy
[8 minute read]

Product Led Growth: What No One Tells You About That You Really Need to Know
Chris Mele
Product Marketing
[4 minute read]

New Report Highlights Product Marketing’s Rapid Shift to External Expertise
Sridhar Ramanathan

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